8 Steps to Writing and Publishing an Ebook for Your Job Search

Worlds within worlds
Getty ImagesAn ebook on bubble making? Perhaps a little too niche.

Are you looking for a way to differentiate yourself from the competition to help land a job faster? Or, perhaps you are thinking of starting your own business, and you could use a way to help you stand out from the crowd of other consultants. If you're a good writer, one way to highlight what you know and to share it with other people is to create an ebook. While it's not a silver bullet or a magic wand, a well-written ebook could impress a decision maker and give you an edge.

Follow these eight steps to create an ebook you can use to market yourself:

1. Choose a topic
It sounds obvious, but this is probably your most important and crucial step. Choose a topic that is specific enough to showcase your expertise in your industry, but isn't so niche that very few people would be interested in reading it. Remember, your goal is to demonstrate your expertise as it relates to the job or gigs you are trying to win, so keep focused on that concept when you identify your topic.