Redbox Instant Survives the Chopping Block

Redbox Instant Survives the Chopping Block

Redbox Instant will live to see its first birthday after all. Outerwall , which jointly runs the streaming video/DVD service with Verizon , said this week that it is cutting loose a few of its underperforming business ventures . Absent from that list of now-failed experiments was the Redbox Instant service, which hasn't picked up much share in the streaming video market. Instead, Outerwall is axing its Rubi, Crisp Market, and Star Studio ventures to focus more resources on the Redbox DVD kiosks.

That's not to say that Redbox Instant wasn't a target for cuts. In October, an activist investor snatched up 13% of Outerwall's shares, and it publicly pushed management to consider spinning off or shutting down the service. Outerwall didn't reject the idea out of hand, saying at the time that it was "open to constructive input" from shareholders.

There's at least one good reason for Outerwall to consider letting go of that business: Redbox Instant hasn't grown into the Netflix killer that many investors hoped for. A service that paired new release DVDs with a library of streaming content seemed destined to at least chip away at Netflix's hold on the market, but it stacked up poorly against rivals from the start. Redbox struggled through a long beta program, and then launched to lukewarm reviews. That's not much of a surprise considering that, as of late January, Redbox Instant offered just a dozen out of Netflix's 200 most popular streaming titles, all twelve of which were also available on's Prime service .

Plus, by sticking to only movies and video games, Redbox Instant carries none of the episodic TV content that makes up the majority of Netflix's streaming and keeps millions of subscribers coming back to its site on a regular basis. Outerwall has held the line on keeping costs in check for this program too, which removed the option of developing exclusive series as both Netflix and Amazon are doing now. Redbox Instant started off far behind those two market leaders, and the gap has only widened since then.

Despite all of that, Outerwall appears confident that the service will generate a good return on its investment and is a net positive for the business. But it's not Outerwall's decision alone. Verizon owns 65% of the venture, and will probably have a big say over whatever path Redbox Instant takes going forward.

Compelling stock picks
Dividend stocks like Verizon can make you rich. It's as simple as that. While they don't garner the notoriety of high-flying growth stocks, they're also less likely to crash and burn. And over the long term, the compounding effect of the quarterly payouts, as well as their growth, adds up faster than most investors imagine. With this in mind, our analysts sat down to identify the absolute best of the best when it comes to rock-solid dividend stocks, drawing up a list in this free report of nine that fit the bill. To discover the identities of these companies before the rest of the market catches on, you can download this valuable free report by simply clicking here now.

The article Redbox Instant Survives the Chopping Block originally appeared on

Fool contributor Demitrios Kalogeropoulos owns shares of Netflix. The Motley Fool recommends and Netflix. The Motley Fool owns shares of and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Originally published