Was the Not-So-Cheap iPhone 5c a Smart Move After All?

Was the Not-So-Cheap iPhone 5c a Smart Move After All?

When Apple announced the iPhone 5c in September, there was a sense of disappointment on the Street. The iPhone 5c was speculated to be Apple's answer to the fast-growing and enormous Chinese market, where iPhones remain too expensive for many of the country's residents. But this wasn't Apple's plan. The discussion erupted: Did Apple make a mistake with the iPhone 5c?

Apple priced the iPhone 5c at $549, just $100 shy of its flagship iPhone 5s pricing. Clearly a low-cost iPhone wasn't Apple's goal. If anything, the goal seemed to have been to beef up its options at the high end. With pricing diverging so radically from speculation, there was initially a stream of disagreement in the media. Rumors that Apple was cutting iPhone 5c supply orders didn't help, either.

Since then, sentiment surrounding Apple's iPhone 5c has lightened up. And a new report from Kantar Worldpanel provides a very positive look at how the iPhone 5c is faring. Fool contributor Daniel Sparks takes a look at the data in the video below.

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The article Was the Not-So-Cheap iPhone 5c a Smart Move After All? originally appeared on Fool.com.

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