If Apple's Not Cool Anymore, Why Is Its Brand So Valuable?

If Apple's Not Cool Anymore, Why Is Its Brand So Valuable?

Tech ads continue to poke fun at Apple . Samsung has its ongoing campaign that depicts Apple customers as cultish and blind to the better alternatives from Samsung. Microsoft compares its Surface to Apple's iPad Air to show the features it has that Apple's iPad Air doesn't. And now even Amazon has joined in with its own attack on the iPad Air in a new ad. Some consumers might conclude, based on these ads, that Apple is losing its cool. But is this really a legitimate concern? Not according to Forbes' updated list of most valuable brands.

According to Forbes, Apple's brand is still the most valuable brand in the world. And Apple's brand value actually increased over last year. As Fool contributor Daniel Sparks discusses in the video below, Forbes' assessment of Apple's brand makes sense-- and it's evidence that investors shouldn't be concerned about Apple's cool factor.

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The article If Apple's Not Cool Anymore, Why Is Its Brand So Valuable? originally appeared on Fool.com.

Fool contributor Daniel Sparks owns shares of Apple. The Motley Fool recommends Amazon.com and Apple. The Motley Fool owns shares of Amazon.com, Apple, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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