Urban Outfitters's Results Driven by Anthropologie and Free People

Urban Outfitters's Results Driven by Anthropologie and Free People

Urban Outfitters (NASDAQ: URBN) reported record results during the third quarter driven by retail segment same store sales (SSS) growth of 30% at the company's Free People stores and 13% at Anthropologie. While this sounds like a recipe for success, there is more to the story; almost half of the company's sales are derived from its namesake Urban Outfitters stores; the Urban Outfitters brand reported a same store sales decline of 1%. While a 1% decline is never a good thing, it is far better than Abercrombie & Fitch's (NYSE: ANF) 14% overall same store sales decline this quarter and is also in line with Gap's (NYSE: GPS) primary brands Gap, Banana Republic, and Old Navy, which reported SSS of 1%, -1%, and 0% respectively. To assess how these results translate to an investment thesis for Urban Outfitters, it is important to look at the company in a couple of different ways.

Anthropologie and Free People reported tremendous results
In light of the relative difficulty that many clothing retailers are experiencing, the strong growth at Anthropologie and Free People is quite impressive. In total, revenue at Anthropologie grew 16% during the quarter and revenue for the Free People brand (both retail and wholesale) grew 29%.

Top line growth was also supplemented margin improvements thanks to fewer markdowns and improved initial margins at both Anthropologie and Free People. Clearly, Urban Outfitters' management responsible for these two brands has a strong ability to pick products that resonate with customers and provide resiliency in the current highly promotional retail environment.

Urban Outfitters' results are on par with industry

On the third quarter earnings call, Urban Outfitters group CEO Ted Marlow said "In a word, we came up short" while describing the results of the company's namesake brand. The frankness of this disappointment and the company's clear understanding of what led to results falling below internal expectations was a refreshingly honest tone compared to other companies' earnings calls.

While Urban Outfitters' growth may have been below its own expectations, the brand produced comparable results to a sample of peers as noted below:


Q3 SSS Growth

Urban Outfitters


Old Navy




Abercrombie & Fitch




Source: Q3 earnings releases

Based on this comparison, one could argue that Urban Outfitters is keeping pace with its competition while allowing the company's other brands to drive industry-beating growth.

Huge opportunity to open more Urban Outfitters, Anthropologie, and Free People stores
For investors looking for long term market out-performance, there is more to the investment thesis than the latest quarterly results. It is true that the Urban Outfitters brand is treading water while Anthropologie and Free People grew tremendously; what is more important is how much each of these brands can grow going forward.

To assess the opportunity, here's a comparison of a collection of worldwide store counts between certain brands owned by Urban Outfitters and Gap:


Total Stores

Urban Outfitters




Free People




Old Navy


Banana Republic




Source: Q3 earnings releases
* Free People also sells on a wholesale basis to 1,400 retail locations

The takeaway from this comparison should jump out of the table above; there are over six times the number of Gap locations as there are Urban Outfitters, and over three times the number of Banana Republic locations as there are Anthropologie stores. This is significant when trying to assess the total growth opportunity, since each of Urban Outfitters' brands has significant room for expansion.

In contrast, Gap's rapid roll out of its Athleta apparel stores is a perfect example of Peter Lynch's advice in One Up on Wall Street to "investigate whether the product that's supposed to enrich the company is a major part of the company's business." Athleta shows every sign of being a high-growth concept, but the sheer size of Gap's other brands make it difficult for Athleta to ever materially drive the company's overall growth.

In addition to Urban Outfitters' established brands, the company's small size provides the opportunity for new brands to make a meaningful impact on results. Whether this impact will come from the company's existing concept experiments, BHLDN and Terrain, or through disciplined acquisition of brands that target similar demographics to the company's core customer, adding new brands to the portfolio is yet another potential growth catalyst. Urban Outfitters' CEO Richard Hayne explicitly acknowledged the desire to make acquisitions in the earnings call.

Expect a tough fourth quarter... but a bright future
Retailers have been almost universally cautious about the upcoming holiday shopping season, and Urban Outfitters is no different. On the earnings call, Marlow bluntly stated that "we remain very cautious about Q4 and have positioned our inventory accordingly." As a result of the cloud over much of the retail sector these days, Urban Outfitters' stock remains below $40 and roughly in the middle of the range it has seen over the past year.

Urban Outfitters currently trades at less than 18 times next years' earnings. This valuation multiple reflects the cloud of uncertainty over the current holiday season more than the long runway for growth that lies ahead of the company. For investors that believe in management's growth vision, shares of Urban Outfitters are attractively priced for market beating returns over the long term and at the very least warrants a closer look by Foolish investors. As always one should do their own research before making any investment decisions.

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The article Urban Outfitters's Results Driven by Anthropologie and Free People originally appeared on Fool.com.

Brian Shaw has no position in any stocks mentioned. The Motley Fool recommends Urban Outfitters. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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Originally published