Why Apple's Maps Success Matters

Apple Maps has made big gains against Google on iOS lately, growing to 35 million users in September. Meanwhile, Google Maps users for both Android and iOS fell from 81 million last year to 59 million now.

In this video, Fool contributor Chris Neiger discusses how this is a big win for Apple even though it doesn't make any money from its Maps app. Chris argues that Apple's success with Maps shows the company's influence over its iOS users and its ability to use convenience as an advantage against the competition.

While Apple may not see monetary gains from this app, a successful Apple Maps means Google could lose mobile advertising revenue. Chris explains that Google serves up location-based ads at the bottom of its maps app, and the more that iOS users prefer Apple Maps, the more it hurts Google's ability to make money from its rival program.

Interested in the next tech revolution?
Then you'll need to learn about the radical technology shift some say forced the mighty Bill Gates into a premature retirement. Meanwhile, early in-the-know investors are already getting filthy rich off of it... by quietly investing in the three companies that control its fortune-making future. You've likely heard of one of them, but you've probably never heard of the other two... to find out what they are, click here to watch this shocking video presentation!

The article Why Apple's Maps Success Matters originally appeared on Fool.com.

Fool contributor Chris Neiger has no position in any stocks mentioned. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.