Ford's Touch Screen: Critics Hate It, but It Sells Big


The MyFord Touch system, shown here in a 2014 Ford Taurus SHO. Ford says that over 40% of buyers are opting for the system. Photo credit: Ford Motor Co.

Ford's U.S. sales have been booming lately, and so have its profits. The company's sales were up again last month, and its third-quarter profits made investors quite happy.

This all comes as influential critics have put a bull's-eye on the Blue Oval. The latest quality survey from Consumer Reports puts Ford near the bottom of the list. The big culprit: Ford's touch-screen "infotainment" system, called MyFord Touch.

Critics say that the system is buggy and hard to use. Ford says that it's working hard to make it better -- but lots of Ford customers are happily paying up for it anyway. In this video, Motley Fool contributor John Rosevear looks at the hot-selling system that the critics hate -- and at what Ford is doing to try to make both its customers and its critics happy.

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The article Ford's Touch Screen: Critics Hate It, but It Sells Big originally appeared on

Fool contributor John Rosevear owns shares of Ford. You can connect with him on Twitter at @jrosevear. The Motley Fool recommends Ford. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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