Does the McDonald's "Plan to Win" Still Make Sense?


Barbell image courtesy Eric McGregor, under Creative Commons License.

For more than a decade, McDonald's has been operating from a playbook called "Plan to Win." In this year's version, the company is focusing on three global priorities:

  • Optimize and Evolve the McDonald's Menu

  • Modernize the Customer Experience

  • Broaden Accessibility to the McDonald's Brand

In the accompanying video, Fool contributor Asit Sharma reviews each of these priorities, and discusses a potential flaw in McDonald's current game plan, setting the stage for the final article in this series, in which he discusses the flaw in detail and offers a potential solution. Long-term investors in McDonald's may be interested in checking out parts one and three of this series for insight into McDonald's current drive to increase market share.

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The article Does the McDonald's "Plan to Win" Still Make Sense? originally appeared on

Fool contributor Asit Sharma has no position in any stocks mentioned. The Motley Fool recommends McDonald's. The Motley Fool owns shares of McDonald's. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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Originally published