Apple Retail Presses Into South America

Apple Retail Presses Into South America

About a year ago, Apple confirmed that it would be opening its first retail store in Brazil in the near future. 9to5Mac is now citing sources claiming Apple is hoping to open its Rio de Janiero stores in the first calendar quarter of next year, though it's still working on construction and staffing.

Apple investors tend to laser-focus on China when it comes to international expansion. Nevertheless, Brazil is a meaningful opportunity, one that CEO Tim Cook has claimed is his No. 2 priority for international expansion. However, smartphones aren't subsidized in South America, which presents challenges given the iPhone's premium sticker price.

In this segment of Tech Teardown, Erin Kennedy discusses the latest developments for Apple's retail expansion with Evan Niu, CFA, our tech and telecom bureau chief.

Be a smarter Apple investor
Apple has a history of cranking out revolutionary products... and then creatively destroying them with something better. Read about the future of Apple in the free report, "Apple Will Destroy Its Greatest Product." Can Apple really disrupt its own iPhones and iPads? Find out by clicking here.

The article Apple Retail Presses Into South America originally appeared on

Erin Kennedy owns shares of Apple. Evan Niu, CFA, owns shares of Apple. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Originally published