Why BMW Is Succeeding in China

BMW's X1 has done very well in China, where European luxury sales are hot -- and small luxury SUVs are an especially hot market segment. Photo credit: BMW

BMW has seen strong growth all over the world in recent months. But China is proving to be especially fertile ground for the German luxury-car maker: Through September, BMW's sales growth in China has far outpaced the overall market's gain.

What's driving those gains? As usual, BMW has executed very well in the Middle Kingdom -- but China's immense, and still-growing, appetite for Western luxury goods is a tailor-made opportunity for the German firm. In this video, Fool.com contributor John Rosevear looks at BMW's recent results in the context of China's luxury boom -- and at the numbers that suggest that this could be just the beginning of a golden run for companies like BMW in China.

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The article Why BMW Is Succeeding in China originally appeared on Fool.com.

Fool contributor John Rosevear owns shares of General Motors. You can connect with him on Twitter at @jrosevear. The Motley Fool recommends BMW and General Motors. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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