Facebook's Onavo Purchase Is a Start -- but There's Much More to Do

Facebook's Onavo Purchase Is a Start -- but There's Much More to Do

There's so much more Facebook can do to unlock growth in emerging markets. It can start by teaming up with American Tower , Fool contributor Tim Beyers says in the following video.

Earlier this month the social network purchased Israel's Onavo for an unspecified sum in what looks like an attempt to make it easier for cash-strapped populations in emerging markets to access Facebook. How? Through data compression. Onavo's software sharply reduces the amount of data a phone is required to consume in order to access interactive services such as Facebook.

As important a breakthrough as that surely is, Tim says the bigger issue is making bandwidth and service more widely available in emerging markets, which is where American Tower and its network of more than 60,000 wireless locations in 13 countries can help. In teaming up, the two might give access to a greater portion of the globe at an economically attractive scale, Tim argues.

Do you agree? How do you expect Facebook to reach emerging markets? What would you do if were you in Mark Zuckerberg's position? Please watch the video to get Tim's full take and then leave a comment to let us know where you stand.

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The article Facebook's Onavo Purchase Is a Start -- but There's Much More to Do originally appeared on Fool.com.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He didn't own shares in any of the companies mentioned in this article at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.The Motley Fool recommends American Tower and Facebook. The Motley Fool owns shares of American Tower and Facebook and has the following options: short November 2013 $72 puts on American Tower. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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Originally published