Will Nestle Be an Also-Ran in the Global Tea Race?


Image: Nestle.

Nestle owns one of the world's best-selling bottled-tea brands, Nestea. In addition, it is introducing a tea capsule delivery system, "Special.T," in Europe and Japan, modeled after its extremely popular Nespresso coffee machine. The company should be positioned to emerge as a winner in the coming tea wars, correct?

In the following video, Fool contributor Asit Sharma expresses skepticism about Nestle's prospects in the growing worldwide market for tea, and discusses Nestle's tea strategy in terms of both its partners and competitors. Will Nestle be relegated to "also-ran" status in the Tea Wars? Also, don't miss the final episode of the Tea Wars, in which Asit discusses the dark horse in the global race to dominate the tea industry.

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The article Will Nestle Be an Also-Ran in the Global Tea Race? originally appeared on Fool.com.

Fool contributor Asit Sharma has no position in any stocks mentioned. The Motley Fool recommends Coca-Cola. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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