Sprucing Up a Tired Brand and Finding Inspiration Down Under
Image: Achmad Rabin Taim, under Creative Commons License.
Unilever may have the highest ambitions of any global company when it comes to the world's most consumed beverage after water: tea. But first the company has to address fatigue over one of its power brands and come up with a strategy to capture the higher end of the tea market, where management sees tremendous opportunity. In this second episode in the "Tea Wars" series, Fool contributor Asit Sharma discusses Unilever's challenges and opportunities in the race to win the largest slice of this $200 billion market. Also, don't miss episodes No. 1 and No. 3 of the Tea Wars!
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The article Sprucing Up a Tired Brand and Finding Inspiration Down Under originally appeared on Fool.com.
Fool contributor Asit Sharma has no position in any stocks mentioned. The Motley Fool recommends PepsiCo and Unilever. The Motley Fool owns shares of PepsiCo. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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