Message in a Bottle: Coke Wants Its Fair Share of This Global Market


Image source: Coca-Cola.

Around the world, one trillion cups of tea are consumed each year. Coca-Cola has been quietly increasingly its share of the global tea market for years, mostly through bottled tea.

How will Coke further its impact in a market estimated at over $200 billion? In this video, Fool contributor Asit Sharma discusses Coke's strategy and prospects for emerging as a victor in the Tea Wars. Will one of the world's dominant beverage companies be able to extend its reach to the black and green leaf? Also, don't miss episode No. 4, in which Asit discusses a large multinational that may end up a loser in the race to capture market share in this intriguing beverage category.

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The article Message in a Bottle: Coke Wants Its Fair Share of This Global Market originally appeared on

Fool contributor Asit Sharma has no position in any stocks mentioned. The Motley Fool recommends Coca-Cola, PepsiCo, and Unilever. The Motley Fool owns shares of PepsiCo. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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