Is This a Game-Changer for Netflix?

Is This a Game-Changer for Netflix?

Netflix shares popped this week following news that the company might convince at least one major cable TV provider to carry its streaming app on a set-top cable box. Is this a potential game-changer for Netflix? In the video below, Fool contributor Demitrios Kalogeropoulos argues that it could be a big boost to Netflix's business for two reasons: availability and speed.

On availability, Netflix took its huge lead in streaming partly because it made an early push to get on as many devices as it could -- smart TVs, DVD players, video game consoles, and streaming boxes, to name a few. Adding cable set-top boxes to that mix would be another big win, significantly increasing Netflix's access to potential subscribers.

As for speed, the time it takes to get into a streaming account and start watching is critical to the user experience, Demitrios argues. Shaving seconds off that process, as a deal with a cable operator would do, could set the stage for significant improvements in Netflix's key customer satisfaction metrics.

Something that could change the game in the other direction
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Fool contributor Demitrios Kalogeropoulos owns shares of Netflix. The Motley Fool recommends Netflix. The Motley Fool owns shares of Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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