At Apple, More Evidence Steve Jobs' Legacy Is Intact


Photo credit: Dai Sugano/Bay Area News Group.

Apple has released more details of its new headquarters.

In a recent interview with the local San Jose Mercury News newspaper, Apple Chief Financial Officer Peter Oppenheimer and Director of Real Estate and Facilities Dan Whisenhunt previewed the building that, when finished, will stand as a monument to the late Steve Jobs' legacy.

"We have treated this project just as we would any Apple product. And this will be a place for the most creative and collaborative teams in the industry to innovate for decades to come," Oppenheimer told reporter Patrick May.

Color me reassured. Why? Apple has always done best when pursuing Big Ideas that critics fail to understand, and few projects have drawn as many scratched heads as Apple's flying-saucer HQ.

"I love great design, lush landscaping, and early warnings. Apple's proposal for its new Cupertino campus appears to be all three," Foolish colleague Cindy Johnson wrote in June 2011, on the heels of Jobs' surprise visit to a Cupertino City Council meeting to present the initial plan.

For their part, Oppenheimer and Whisenhunt touted state-of-the-art environmental considerations, such as a ventilated design to avoid costly air conditioning for 70% of the year. LED lighting and on-site recycling are also included in the design.

So why talk about it now, when the building is still just a concept? An initial vote on Apple's design is scheduled for Tuesday.

Yet I also think Oppenheimer is reminding us that Apple hasn't changed as much as we might like to think. It's as if he, Whisenhunt, and others at Apple believe that, with the right shepherding, they'll be able to infuse Jobs' spirit, sensibility, and daring into the project. A last hurrah, if you will, for the leader who helped return Apple to greatness after years in the wilderness.

As an Apple shareholder, I'm fine with that. Especially if it engages and inspires a new generation of engineers to think as differently as Jobs did. Think I'm wrong? Have a better idea? Tell us about it in the comments box below.

Inside the iEmpire
Do you know the major developments that could crush Apple? The secrets to success that could make investors like you rich? The answers are simpler than you think, and The Motley Fool is sharing them in a free report titled, "5 Secrets to Apple's Future." Inside, we outline critical information every Apple investor must know, so click here now for your free report.

The article At Apple, More Evidence Steve Jobs' Legacy Is Intact originally appeared on

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Apple at the time of publication. Check out Tim's Web home and portfolio holdings, or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.The Motley Fool recommends Apple. The Motley Fool owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Originally published