Jaguar, Land Rover Sales Speed Ahead in China

Jaguar, Land Rover Sales Speed Ahead in China

TataMotors' Jaguar Land Rover sales continued to grow in September, according to a volume report released today.

Overall retail sales for the two luxury lines were up a seasonally adjusted 17% year-over-year, reaching 43,181 units in September. Fiscal year-to-date (beginning in April), sales are up 15.8%. Both numbers are positive signs for Tata, though September's sales didn't keep up the momentum of August's 27.6% year-over-year growth.

Digging deeper, Land Rover sales have lagged compared to those of Jaguar. FY-to-date sales are up just 11% for Land Rover, compared to a 41.8% jump for Jaguar. Land Rover sales are much larger than Jaguar sales on a unit basis: 159,880 Land Rover sales in the fiscal year so far compared to 37,483 Jaguars.

For both brands, September sales grew the most YOY in China. While Land Rover sales are up a seasonally adjusted 29.9%, Jaguar retail roared ahead 217.5%, jumping from 519 last September to 1,648 this September in China.

In absolute numbers, Jaguar has sold the most vehicles in North America for this fiscal year (9,570), while Land Rover has fared most favorably in China (36,396).


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