Seychelle Plans Immediate Major Expansion into China and Japan With Radiological and pH Enhanced Fil

Seychelle Plans Immediate Major Expansion into China and Japan With Radiological and pH Enhanced Filtered Products

Sales over $114,000 in US Test Market for New 20 oz Clear FDA Approved Plastic Sports Bottle With Reorders Exceeding $140,000

SAN JUAN CAPISTRANO, Calif.--(BUSINESS WIRE)-- Seychelle Water Filtration Products, a DBA of Seychelle Environmental Technologies, Inc. (Seychelle) (OTCQB: SYEV), a worldwide leader in the development, assembly and sale of proprietary portable water filtration bottles made several key announcements today.

Carl Palmer, Founder, President and Chairman, just returned from a three week trip to China and Japan and said, "We are now ready to capitalize on the growing awareness consumers have about the quality of their drinking water with portable filter systems that remove up to 99.99% of water borne contamination including radiologicals such as cesium 137, plutonium, radium and uranium; as well as new pH enhanced filters that improve hydration." He said that he "spent time visiting with potential new customers in seven major cities in China and Japan." Mr. Palmer also indicated that he "met with major distributors who sell to hospitals, medical clinics and pharmacies as well as large retailers, catalog houses, merchandisers, distributors and TV Infomercial marketers."

As a result of this trip, he said that: "Seychelle will launch on several fronts including the creation of a TV Infomercial in Japan with our Joint Venture partner, Sterling Global HRC, featuring radiological filters in our new 20 oz pull-top sports bottle. We believe that this is the fastest way to penetrate the market and increase public awareness. Based upon the success of our TV efforts, we feel that retailers will be more than anxious to stock our products." Mr. Palmer went on to say that he "also spent time looking for new product ideas and production sourcing opportunities in China and Japan so that, when we start selling in those markets in the third quarter, we can achieve economies of scale by producing some bottle parts locally; thereby reducing long-distance freight charges."

Dick Parsons, Chief Executive Officer, announced that: "We began test marketing our new 20 oz pull-top sports bottle in the US two months ago with a direct TV sales program. The new bottle design is such that you can hold it vertically, squeeze and drink while walking, riding a bike or driving a car - and keep your eyes on the road! It comes in Clear FDA approved plastic in four different colors. The initial test market was for two weeks and produced over $114,000 in sales. Reorders for additional TV shows featuring this new bottle have exceeded $140,000 to date. Based upon the success of this test, we are considering making an Infomercial in the US for this bottle as a faster way of going-to-market."

Mr. Parsons added: "We also have had new distributor inquires from companies in India, Russia, Brazil and the Czech Republic. We are currently exploring those opportunities."

With Seychelle portable water filtration, consumers can drink, with complete confidence, perfectly filtered water that is great-tasting from a variety of sources - the tap, rivers, streams, ponds or creeks. The regular filter works for water from the tap while the standard and advanced filters are needed for most outdoor uses. The proprietary Seychelle Ionic Adsorption Micron Filtration (IAMF) has been tested extensively by Independent Government Laboratories in the US and throughout the world to strict EPA/ANSI protocols and NSF Standards 42 and 53 by Broward Testing Laboratories.

"Perfectly Filtered Water
For a Great Taste and a Healthier Life"

Note to Investors

This press release may contain certain forward-looking information about the Seychelle's business prospects/projections. These are based upon good-faith current expectations of Seychelle's management. Seychelle makes no representation or warranty as to the attainability of such assumptions/projections. Investors are expected to conduct their own investigation with regard to Seychelle. Seychelle assumes no obligation to update the information in this press release. For more information, please visit www.seychelle.com or call (949) 234-1999.

Seychelle Environmental Technologies, Inc.
Dick Parsons, 949-234-1999
dickparsons@seychelle.com

KEYWORDS: United States Asia Pacific North America China California Japan

INDUSTRY KEYWORDS:

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