California's Green Chemistry Initiative: Winners & Losers

When California's Safer Consumer Products regulations go into effect tomorrow, they will force profound change on the consumer goods industry. With the U.S. lagging behind all other developed economies in keeping toxic substances out of consumer products, it's likely that California's law -- also known as the Green Chemistry Initiative -- is only the start of a major transition. Some companies will benefit, while others may feel the sting. Watch the video below to learn more about the law's implications.

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The article California's Green Chemistry Initiative: Winners & Losers originally appeared on Fool.com.

Sara Murphy has no position in any stocks mentioned. Follow her on Twitter @SMurphSmiles. The Motley Fool recommends Procter & Gamble. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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