UGG Australia Marks 35thAnniversary
Week-Long Global Celebration Kicks of September 26
NEW YORK--(BUSINESS WIRE)-- UGG® Australia, a global brand recognized for its iconic classic sheepskin boots, marks its 35th anniversary this September. The worldwide celebration will focus on the year 1978, when the brand arrived on the beaches of Southern California and changed the way the world thought about sheepskin. From the classic silhouette to fall fashion must-haves, every genuine UGG product is linked together by the unforgettable sheepskin experience, and a feeling that is truly like nothing else.
Courtesy of UGG(R) Australia
"It's been 35 years since UGG was introduced to America," said UGG brand president Constance X. Rishwain. "Since then, UGG has evolved far beyond a fad, and the brand has become synonymous with luxurious comfort all around the globe."
Beginning September 26th, UGG concept stores worldwide will return to the 1970's with vintage UGG Australia advertisements, iconic music, a 1978-themed video, and photo booths taking over each location. Visitors to UGG stores worldwide will go back in time and experience the casual chic of the beach lifestyle, where the beloved sheepskin boot was born.
To commemorate the milestone anniversary, UGG will debut a capsule collection of product and kick off a week of in-store events for fans around the globe. The anniversary capsule collection will feature boots, sneakers and slippers for men and women, and will reflect an old-school varsity vibe featuring the UGG '78 embroidered logo and retro polka dots. UGG will also be offering a canvas tote bag as a gift with purchase during the celebration, September 26-October 2. 2013. The tote, which was specially made for the anniversary, features a limited edition UGG '78 logo and leather handles.
UGG Australia concept stores offer the ultimate brand experience with over 70 stores worldwide including New York, Chicago, San Francisco, Los Angeles, Miami, London, Tokyo, Shanghai, Beijing and Moscow. UGG Australia operates on several social media platforms including Twitter, Vine, Pinterest, in addition to a branded blog entitled Plush Hour. In 2012 the brand exceeded two million fans on Facebook.
UGG Australia has grown from $10 million to over $1 billion in sales. The brandhas built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles well beyond the original sheepskin boots. UGG Australia is recognized as a premium lifestyle brand that houses footwear, apparel, outerwear, accessories, hand bags and soon to launch this fall, UGG Home.
About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a premiere lifestyle marketer that builds niche brands into global market leaders by designing and making innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. UGG® Australia, Teva®, Sanuk®, Tsubo®, Ahnu®, MOZO® and HOKA One One® are registered trademarks of Deckers Outdoor Corporation (NAS: DECK) . For more information, visit www.Deckers.com.
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Emma Oldenkamp, 212.247.8552
KEYWORDS: United States North America New York
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