ReachLocal Launches Small Business Marketing System to Attract, Capture and Convert More Customers

ReachLocal Launches Small Business Marketing System to Attract, Capture and Convert More Customers

ReachEdge includes a smart website, easy-to-use lead management software, innovative tracking technology and a powerful mobile application

WOODLAND HILLS, Calif.--(BUSINESS WIRE)-- ReachLocal, Inc. (NAS: RLOC) , a leader in powering local online marketing for small-to-medium sized businesses (SMBs), today announced the general availability in the United States of ReachEdge, an easy to implement marketing system that helps SMBs get more customers from their marketing spend. ReachEdge is a key component of ReachLocal's new marketing and commerce Software-as-a-Service (SaaS) suite of products, which help local merchants digitize their businesses, operate more efficiently, and maximize the return on their investments.

So many business owners make significant investments in online marketing and advertising, only to have the majority of their leads slip through the cracks. If they don't have a website that engages visitors and turns them into leads, don't have a mobile website, don't quickly respond to new leads, routinely follow up with their best leads, or know which of their marketing campaigns are working, they are likely wasting those investments. ReachEdge is a comprehensive marketing system that gives business owners the tools and support they need to get the most out of their marketing dollars. It combines a smart website, easy-to-use lead management software and a powerful mobile application that work together to help SMBs convert more visitors into leads and more leads into customers.

"We help tens of thousands of SMBs market their businesses online, so we see firsthand how difficult it can be for these merchants to convert website visitors into leads and then convert those leads into customers," said Chief Product Officer Kris Barton. "Roughly three-out-of-four Internet leads fall through the cracks because businesses don't have a website that captures contacts nor simple tools for lead conversion. Realizing these challenges, we created a simple solution that automates the entire process for business owners."

The foundation of the ReachEdge system is a customized website designed to convert visitors into leads by maximizing search engine discovery and visitor engagement. ReachEdge further facilitates lead conversion by sending automated staff reminders, including full lead details and call recordings, via text message, email or mobile app, which helps ensure no leads go unseen or unaddressed. The system also automatically sends a series of customized marketing emails to prospects to keep the merchant top of mind until they are ready to buy. Finally, the tracking technology included in ReachEdge captures the unique online source of each lead, empowering business owners by providing insight into which marketing channels are generating the most customers. Businesses can now spend their marketing dollars more efficiently and focus on the activities that yield the most new customers.

ReachEdge product features:

  • Smart Website

    • Professionally designed incorporating best practices for lead conversion

    • Optimized version for smartphones and tablets

    • Custom content creation

    • Advanced capture technology (tracking phone numbers, automatic contact information capture)

    • Integrated with social media presence

    • Search engine optimized content and features

    • Self-service updates

    • Optional live chat module

  • Lead Management Software

    • Real-time notification of new contacts via text message, email or mobile app alert

    • Call recording

    • One-touch lead classification that kicks off automated marketing

    • Automated lead list building

    • Reminder notifications of active leads

    • Custom, branded lead nurturing emails

  • Mobile Application

    • Prioritized list of new contacts and active leads requiring follow-up

    • Full information on each lead including call-recordings and email/form details

    • Lead source and engagement reports

    • Closed loop reporting on revenue driven by each marketing source

    • Detailed performance reports available via web portal

For nearly a decade, ReachLocal has helped local businesses acquire customers online, delivering more than 110 million leads to customers in 15 countries through its lead generation products: ReachSearch, ReachDisplay, ReachCast and ReachRetargeting. Currently, the company has over 23,700 customers across five core verticals: healthcare, automotive, home services, professional services and specialty services.

For more information about ReachLocal, visit, follow us at, or email

About ReachLocal, Inc.

ReachLocal, Inc. (NAS: RLOC) develops online marketing and transaction solutions that power local commerce for SMBs, from lead generation and lead conversion to booking and buying. Our global distribution network includes local Internet marketing consultants and service professionals, along with select third-party agencies and resellers throughout Australia, Austria, Brazil, Canada, Czech Republic, Germany, Japan, the Netherlands, New Zealand, Poland, Russia, Singapore, Slovakia, the United Kingdom and the United States. ReachLocal is headquartered in Woodland Hills, Calif. Subscribe to ReachLocal's free newsletter to receive news, tips and other online marketing insights.

ReachLocal, Inc.
Dana M. Harris
Vice President Corporate Communications
Investor Relations:
The Blueshirt Group
Alex Wellins

KEYWORDS: United States North America California


The article ReachLocal Launches Small Business Marketing System to Attract, Capture and Convert More Customers originally appeared on

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.