Café Escapes Turns Morning Coffee into an Indulgent Experience with Launch of Latte Creators for Keu
Café Escapes Turns Morning Coffee into an Indulgent Experience with Launch of Latte Creators for Keurig Vue Brewers
WATERBURY, Vt.--(BUSINESS WIRE)-- Keurig® Vue® brewer owners, get ready to indulge: you can now turn your favorite coffee into a creamy, café beverage at the touch of a button with the arrival of Café Escapes® Latte Creators. Available online and at national retailers, these new Keurig® Vue® packs from Green Mountain Coffee Roasters, Inc. (GMCR) (NAS: GMCR) will transform your morning coffee into a decadent, steaming latte in a matter of seconds.
Turn your favorite coffee into a creamy, cafe beverage at the touch of a button with Cafe Escapes(R) Latte Creators Vue(R) packs. (Photo: Business Wire)
Made with real dairy ingredients and certified with the REAL® Seal, these specially designed frother packs are available in two classic flavors, including Creamy Latte and Chocolate Mocha. Fans can now mix and match these flavors with any coffee Keurig® Vue® pack to find their own favorite combination.
Creamy Latte: Savor the simple pleasure of your favorite coffee blended with lightly sweetened, steamy froth.
Chocolate Mocha: Experience the rich indulgence of a Chocolate Mocha made with your favorite coffee.
"Coffee drinkers often have their go-to favorite brews, and with the new Café Escapes Latte Creators, our fans can turn those coffees into delicious café style beverages at the touch of a button," said David Sachs, Senior Vice President for GMCR's Hot Beverage Systems. "Other two-step cappuccino and latte products for this system have been a great success for brands like Barista Prima Coffeehouse and Green Mountain Coffee, so we're excited to give our fans the opportunity to create their own custom latte with the new Café Escapes Latte Creators, which are the first stand-alone frother packs made for the Keurig Vue brewing system."
Café Escapes® Latte Creators are part of the two-step Café Beverage collection made exclusively for Keurig® Vue® brewers. This process combines a separate dairy frother pack with a coffee pack to create a deliciously sophisticated beverage while maintaining the convenience of Keurig® single cup brewing.
Café Escapes® Latte Creators are available in 16-count boxes online at www.Keurig.com/LatteCreators, for $11.99, as well as at select national retailers. Coffee Keurig® Vue® packs are sold separately.
Café Escapes® is a collection of premium hot cocoas and dairy-based beverages available for your Keurig® brewer. As a rich, decadent alternative to coffee, let Café Escapes® expand your beverage horizons to a place of sweet rewards and calming satisfaction. Each rich and delicious cup is less than 100 calories, so you can indulge guilt-free. Café Escapes® is available in K-Cup® and Vue® packs for Keurig® single cup brewing systems. To learn more about Café Escapes®, visit http://www.Facebook.com/CafeEscapes.
About Green Mountain Coffee Roasters, Inc.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NAS: GMCR) , is recognized for its award-winning coffees, innovative Keurig® brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee, and donating a portion of its profits to social and environmental projects.
GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.
GMCR-C
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Green Mountain Coffee Roasters, Inc.
Elizabeth Hagwood, 802-882-2972
Elizabeth.Hagwood@gmcr.com
KEYWORDS: United States North America Vermont
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