Why Network TV Apps Fail
Why can't network TV produce a decent app? In lacking one, the major broadcast networks are losing out on an opportunity to keep viewers more engaged with their content, Fool contributor Tim Beyers says in the following video.
Look at CBS , which allows for streaming recent episodes of its popular shows in exchange for sitting through ads. The experience effectively duplicates the couch potato experience for users who, in using a smartphone or tablet to watch, have already expressed a desire for something different, Tim says.
And yet, the problems don't end there. While Time Warner's CW network only offers streaming, CBS allows viewers to purchase episodes -- but only through an app store, which means handing revenue to the major device suppliers.
Will network TV fix this model, or should investors be looking elsewhere? Tim answers these questions in the video. Click below to watch now.
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The article Why Network TV Apps Fail originally appeared on Fool.com.
Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Apple and Time Warner at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.The Motley Fool recommends Amazon.com and Apple. The Motley Fool owns shares of Amazon.com and Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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