BlackBerry Takes 1 Last Shot

BlackBerry Takes 1 Last Shot

Smartphone veteran BlackBerry may be up for sale, but the Canadian company hasn't quite given up on the handset market yet.

BlackBerry released the Z30 handset this week, a larger and faster version of the Z10. It even comes with an OLED screen, a battery-saving upgrade from the Z10's standard LCD technology.

But the Z30 is not good enough to pull BlackBerry back from the brink of destruction. The new phone might have been able to compete with last year's Apple iPhone 5 and Android models, but it falls flat in the face of fresher competition. Current high-end models like the iPhone 5S and Google's Moto X blow the Z30 out of the water in terms of performance and innovation. Universal Display shares tend to spike whenever a major manufacturer announces an OLED-equipped handset, but even that signpost was missing from the Z30 launch.

In the video below, Fool contributor Anders Bylund explains what BlackBerry needed to do here, and why its effort fell short. Whether you agree or not, feel free to share your thoughts in the comments box below.

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Fool contributor Anders Bylund owns shares of Universal Display and Google, but he holds no other position in any company mentioned. Check out Anders' bio and holdings or follow him on Twitter and Google+. The Motley Fool recommends Apple, Google, and Universal Display. The Motley Fool owns shares of Apple, Google, and Universal Display. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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