Williams Interactive to Showcase Premium Platforms and Unrivaled Content at G2E® 2013

Williams Interactive to Showcase Premium Platforms and Unrivaled Content at G2E® 2013

- Cutting-Edge Mobile Platform and the ELVIS®: THE KING™ Lives Theme on Double Money Burst™ Game Engine Highlight the Premium Portfolio of iGaming Solutions on Display -

CHICAGO & LAS VEGAS--(BUSINESS WIRE)-- Williams Interactive LLC, a subsidiary of WMS Industries Inc. (NYS: WMS) dedicated to premium iGaming platforms, products and services, will debut its new premium mobile platform and exciting brands, themes and game engines from its exclusive portfolio of authentic Las Vegas-style slot themes at the 13th annual Global Gaming Expo (G2E), from September 24-26 at the Sands Expo and Convention Center (Booth #1118) in Las Vegas.

Williams Interactive will display innovative fan-favorites new to online gaming from its robust library of WMS Gaming slot games that join current hits like THE WIZARD OF OZ and KISS: Shout it Out Loud!™, including upcoming theme releases built on the popular Super Multi-Pay®, Reel Boost®, and Colossal Reels® game engines. Visitors will also be able to demo the Double Money Burst™ game engine, a player-favorite in land-based casinos since its 2012 debut, powering the newest addition to the Williams Interactive premium brand library ELVIS®: THE KING Lives.

Orrin J. Edidin, President of WMS Industries and CEO and President of Williams Interactive, said, "Customers for our Remote Game Server, in established iGaming jurisdictions around the world and emerging markets such as New Jersey, will have the chance to experience our premium technology and content roadmap first-hand at G2E® 2013. We are very excited to debut our best-in-class solutions that deliver a premium mobile wagering experience side-by-side with some of the most engaging gaming content in the industry from our catalogue of unparalleled casino games."

More Channels, More Platforms

In response to the increasing importance of mobile casino revenue in European gaming sites and the imminent launch of full online casinos in emerging markets including New Jersey and Delaware, Williams Interactive has developed a premium mobile platform to best deliver its fan-favorite slot games to players on the go. Built on cutting-edge HTML5 technology, the intelligent design of the new platform provides an optimized high-definition gaming experience for each player's device of choice, with a next-generation game client interface that seamlessly adapts to different devices, operating systems, screen sizes and resolutions to provide the same exciting slot play experiences they've come to love from the Williams Interactive portfolio of unique game engines and popular game themes.

Making its debut at G2E, the new mobile platform offers enhanced integration potential to customers of the Williams Interactive Remote Game Server who will be able to begin offering games including Zeus™,Kronos®,Amazon Queen and MoneyBurst®BRUCE LEE themes to their players later this year through this increasingly important distribution channel.

Unrivaled Content

With exclusive access to the WMS library of authentic Vegas-style slot content representing nearly two decades of casino favorites, Williams Interactive is building upon a strong momentum of exciting theme releases leading into G2E, including land-based casino proven performers Alice & the Mad Tea Party™,Bier Haus and Spartacus Gladiator of Rome themes. Visitors to the Williams Interactive booth can enjoy these and other proven slot themes scheduled to debut online later this year, including:

  • BRUCE LEE™ Dragon's Tale™:The sequel to the fan-favorite BRUCE LEE game and the first theme online powered by the unique Super Multi-Pay™ game engine, featuring multiple reel arrays for the price of one and special symbols that replicate between sets for increased Big Win and Feature chances.

  • Zeus III™: Introducing the Reel Boost™ game engine, the Zeus III game offers a unique reel interface that gives the chance at up to 192 6-of-a-kind wins on each spin and an exciting flipped-reel mechanic during the free spin bonus.

  • THE WIZARD OF OZ™ Wicked Riches®: Recreating a player-favorite mechanical reel slot game for online players, THE WIZARD OF OZ™ Wicked Riches game is a multi-level mystery progressive for online slot fans starring the Wicked Witch of the West™ herself!

  • ELVIS®: THE KING Lives: The first theme under the iconic brand released by Williams Interactive, the ELVIS®: THE KING Lives game is the first online theme powered by the proven Double Money Burst™ game engine. Filled with the iconic ELVIS® music that'll have players dancing in their seats, the legend is brought to life with oversized reel symbols in the free-spin feature worthy of the King of Rock & Roll.

Edidin concluded, "As Williams Interactive continues to sign premier gaming sites on to our Remote Game Server, we're excited to unveil our robust roadmap of thrilling player experiences proven on land-based casino floors around the world, supported by best-in-class technologies allowing operators to extend these premium slot games to players through desktop, tablet and mobile devices. Our new premium mobile platform and exciting brands, themes and game engineson display atG2E will demonstrate our ongoing commitment to support the player entertainment goals of our casino partners by providing the world's most compelling iGaming experiences."

Visit Williams Interactive as part of the WMS Gaming Booth #1118 at G2E 2013 in Las Vegas, NV, September 24-26.

About Williams Interactive

Williams Interactive LLC, a wholly owned subsidiary of WMS Industries Inc., is a global provider of premium platforms, products and services for the iGaming industry, from the white-label Play4Fun Network™ where real-money wagering is not yet allowed, to the build and operation of white-label online casinos in legalized real-money wagering jurisdictions. The company possesses a robust portfolio of proven WMS Gaming slot themes including Gold Fish®, Super Jackpot Party®, Zeus™ and The Wizard of Oz in addition to game engines like Colossal Reels, Money Burst® and G+® Deluxe already popular with internet casino patrons across Europe.

More information on Williams Interactive can be found at www.williamsinteractive.com and on the Company's YouTube™ or LinkedIn™ channels.

BRUCE LEE® is a registered trademark of Bruce Lee Enterprises, LLC. The Bruce Lee name, image, likeness and all related indicia are intellectual property of Bruce Lee Enterprises, LLC. All Rights Reserved. www.brucelee.com.

ELVIS PRESLEY © Elvis Presley Enterprises, Inc.; ELVIS PRESLEY Reg. U.S. Pat. & Tm. Off.

KISS © 2013 KISS Catalog Ltd

THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co.

Cautionary Statement Regarding Forward-looking Statements

This press release contains forward-looking statements concerning our future business performance, strategy, outlook, plans, products and liquidity. Forward-looking statements may be typically identified by such words as "may," "will," "should," "expect," "anticipate," "plan," "likely," "believe," "estimate," "continue," "project," and "intend," among others. These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the expectations expressed in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, any or all of our forward-looking statements may prove to be incorrect. Consequently, no forward-looking statements may be guaranteed. We undertake no obligation to update such forward looking statements, all of which are made only as of this date, September 18, 2013. Factors which could cause our actual results to differ from those projected or contemplated in any such forward-looking statements include, but are not limited to, the following factors: (1) there is a risk that the acquisition of WMS ("the acquisition") pursuant to the previously announced merger agreement with Scientific Games Corporation may not be consummated, on a timely basis or otherwise; (2) our business has been and may in the future be disrupted while the acquisition by Scientific Games Corporation is pending or if the acquisition is not consummated as our ability to transact business with customers, suppliers and other business partners may be adversely affected; (3) it may be difficult for us to retain and recruit employees in vital areas while the acquisition is pending or if it fails; (4) in the event our recently announced acquisition by Scientific Games Corporation is not consummated, the price of our stock may be affected; (5) there could be unexpected costs, charges or expenses or lost revenue opportunities resulting from the pending acquisition; (6) in connection with the recent implementation of our enterprise resource planning system, there is the risk of inaccurate data or reporting and significant design errors that could have a negative effect on our operating results and impact our ability to manage our business which could constitute significant deficiencies; (7) delay or refusal by regulators to approve our new gaming platforms, cabinet designs, game themes and related hardware and software; (8) changes in regulations or regulatory interpretations that may adversely affect existing product placements or future placements; (9) an inability to introduce in a timely manner new games and gaming machines that achieve and maintain market acceptance; (10) a decrease in the desire of casino customers to upgrade gaming machines or allot floor space to leased or participation games, resulting in reduced demand for our products; (11) a reduction in capital spending or interruption in payments by casino customers associated with business weakness or economic uncertainty that adversely affects our customers' ability to make purchases or pay; (12) a greater-than-expected demand for operating leases by customers over outright product sales or sales financing leases that shift revenue recognition from a single period to the term of such operating leases; (13) a reduction in play levels of our participation games by casino patrons, whether due to economic conditions or increased placements of competitive product; (14) inability of suppliers of key components to timely meet our requirements to fulfill customer orders; (15) increased pricing or promotional competitive activity that adversely affects our average selling price or product revenues; (16) a failure to obtain and maintain our gaming licenses and regulatory approvals; (17) failure of customers or players to adapt to the new technologies that we introduce in new product concepts; (18) a software anomaly or fraudulent manipulation of our gaming machines and software; (19) a failure to obtain the right to use or an inability to adapt to rapid development of new technologies; (20) an infringement claim seeking to restrict our use of material technologies; (21) risks of doing business in international markets, including political and economic instability, terrorist activity, changes in importation and repatriation regulations such as currently experienced in Argentina, and foreign currency fluctuations; and (22) the unfavorable outcome of any legal proceedings in which we may be involved from time to time. These factors and other factors that could cause actual results to differ from expectations are more fully described under "Item 1. Business", "Item 1A. Risk Factors" and "Legal Proceedings" in our Annual Report on Form 10-K for the year ended June 30, 2013, and our more recent reports filed with the U.S. Securities and Exchange Commission.

WMS Industries Inc.
William H. Pfund, 847-785-3167
VP Investor Relations
Williams Interactive
Rory Shanahan, 773-961-1456
Principal Marketing
Joseph N. Jaffoni or Richard Land

KEYWORDS: United States North America Illinois Nevada


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