LifeApps® Digital Media, Inc. Hires New Director of Business Development for Sports One Group and Pe


LifeApps®Digital Media, Inc. Hires New Director of Business Development for Sports One Group and Performance Gear

Sports One Group begins new growth push and marketing directives under leadership of new Director of Business Development

SAN DIEGO--(BUSINESS WIRE)-- LifeApps Digital Media Inc. (OTCQB: LFAP) ("LifeApps"), an emerging growth company and designer of applications ("apps"), new media, products and next-generation social networks for sports, health, fitness and entertainment enthusiasts and operator of e-commerce wholesale sporting goods supplier Sports One Group and Performance Gear announces the hiring of Missy Kobel as the new Director of Business Development at Sports One Group.

Ms. Kobel brings over fifteen years of sales, advertising, customer service, office management and business development experience to LifeApps and Sports One Group. She previously led the customer service, advertising and sales teams and publication of 15 regional, national and online equestrian related trade publications.

"I am looking forward to expanding the product offerings at Sports One Group and developing new e-commerce marketing and sales strategies for increasing sales and customer satisfaction and loyalty with us," stated Kobel. "Sports One Group is a great business and has tremendous potential for growth."

"We are very pleased to welcome Missy to Sports One Group," stated Robert Gayman, CEO of LifeApps. "Her experience in sales, publishing and customer service will help us improve customer loyalty with our brands. We are already seeing a positive response to the strategies she has implemented."

About Sports One Group

Sports One Group, a wholly owned subsidiary of LifeApps Digital Media Inc., is an e-Commerce based wholesale sports performance gear and apparel supplier to distributors in the promotional products industry. The company serves a specific niche in the $12.8 billion a year (sales revenue, ASI 2012 report) supplier industry in the promotional products market.

About LifeApps Digital Media Inc.

LifeApps is a digital media company focusing on health, fitness, sports publications, and next-generation social networks. The company is a leading, authorized developer, publisher and licensee for Apple iOS - iPhone, iPod Touch, and iPad - and Android tablets on Google Play and Kindle Fire and Androids via Amazon Mobile Marketplace. Health, fitness and sports enthusiasts can benefit from the expertise of top-tier sports physicians, performance fitness trainers and professional athletes through LifeApps® multi-sport and fitness publications and mobile apps. These subject matter experts create the skills, drills and workouts that are featured in the family of LifeApps® Digital Media products and publications.

For more information about LifeApps, please visit:

Forward-Looking Statements

This release contains "forward-looking statements" as that term is used under the federal securities laws. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. These forward-looking statements are subject to various risks and uncertainties that could cause LifeApps' actual results to differ materially from those currently anticipated, including risks and uncertainties relating to the Company's business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company's filings with the Securities and Exchange Commission (the "SEC") including the Company's annual report on Form 10-K filed with the SEC on April 12, 2013. The Company does not undertake to update these forward-looking statements.

LifeApps Digital Media Inc.
David S. Dawson

KEYWORDS: United States North America California


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