Keurig® Store to Open This Holiday Season

Keurig® Store to Open This Holiday Season

Green Mountain Coffee Roasters, Inc. Launches the Keurig℠ Store in Burlington, Mass. - The First Retail Venture for the Leading Single Cup Brand

WATERBURY, Vt.--(BUSINESS WIRE)-- Just in time for the holiday season, Green Mountain Coffee Roasters, Inc. (GMCR) (NAS: GMCR) , a leader in specialty coffee and coffeemakers with its innovative Keurig® brewing technology, announces the launch of the first Keurig℠ Store. Slated to open in November 2013 in the Burlington Mall® in Burlington, Mass., the Keurig℠ Store is a unique retail destination offering consumers the opportunity to experience the leading single cup system like never before.

As a true destination retail experience, Keurig℠ Store shoppers will be able to interact with Keurig® brewers and beverages from Keurig® K-Cup®, Keurig® Vue®, and Keurig® Rivo® systems, to determine the brewer and beverages that best match their lifestyle or gifting needs. In addition to providing the full line of Keurig® brewers, the Keurig℠ Store will offer on-site demonstrations, special promotions, new product offerings, and unique Keurig® accessories.

Taking beverage selection to another level, the Keurig℠ Store will feature a "Pick-a-Pack" wall where shoppers will be able to build their own boxes of individually-selected Keurig Brewed® beverages. Showcasing the unparalleled choice and variety available within the Keurig® system, the "Pick-a-Pack" wall will make it possible for consumers to purchase a variety of beverages to brew at home without committing to a full box of one flavor. Available in 3-count, 6-count or 12-count boxes, shoppers can mix-and-match their Keurig Brewed® K-Cup® or Vue® packs to fulfill all their flavor cravings. For those consumers who are unsure where to begin, the wall will feature an interactive tool that will make beverage recommendations from the nearly 200 varieties of high quality Keurig Brewed® coffees, teas, hot cocoas, specialty and Brew Over Ice beverages, encouraging shoppers to explore and discover new brands and varieties. If shoppers already have go-to beverages they enjoy daily, boxes of their favorite Keurig Brewed® coffees, teas, and more will also be available for purchase.

"The Keurig℠ Store is just one example of our commitment to making Keurig® products as accessible as possible and building lasting direct engagement with consumers," says Mark Wood, GMCR's Senior Vice President, U.S. Commercial. "We are creating an environment that allows us to introduce consumers to the enormous variety of Keurig® and Keurig Brewed® beverages and encourages them to immerse themselves fully in the brand. Consumer experiences at the Keurig Store will also arm us with new, direct consumer feedback that can guide our marketing and merchandising choices with our retail partners, as well as our continuous product innovation cycle."

Based within a mile of GMCR's major research and development centers, the Keurig℠ Store will be located 14 miles north of Boston in the Burlington Mall®. The new retail location will showcase the company's latest innovations in both brewers and beverages and serve as a learning lab to test consumers' responses to new systems and beverage offerings.

The Keurig℠ Store Details

The Keurig℠ Store will be open in November 2013. For additional information on store news and information, please visit www.Keurig.com.

• Address: 75 Middlesex Turnpike, Burlington, MA 01803-5327

• Hours of Operation: Monday - Saturday 10AM - 9PM, Sunday 11AM - 6PM

About Green Mountain Coffee Roasters, Inc.

As a leader in specialty coffee and single serve beverages with its innovative Keurig® brewing technology, Green Mountain Coffee Roasters, Inc. (NAS: GMCR) is recognized for its award-winning coffees, Keurig® Brewing systems, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee and allocating a portion of its pre-tax profits to socially and environmentally responsible initiatives. For more information, please visit www.GMCR.com, www.greenmountaincoffee.com, or www.keurig.com.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

Forward-Looking Statements

Certain information contained in this filing, including statements concerning expected performance such as those relating to net sales, earnings, cost savings, acquisitions and brand marketing support, are "forward-looking statements". Generally, these statements may be identified by the use of words such as "may," "will," "would," "expect," "should," "anticipate," "estimate," "believe," "forecast," "intend," "plan" and similar expressions intended to identify forward-looking statements. These statements may relate to: the expected impact of raw material costs and our pricing actions on our results of operations and gross margins, expected trends in net sales and earnings performance and other financial measures, the expected productivity and working capital improvements, the ability to maximize or successfully assert our intellectual property rights, the success of introducing and producing new product offerings, ability to attract and retain senior management, the impact of foreign exchange fluctuations, the adequacy of internally generated funds and existing sources of liquidity, such as the availability of bank financing, the expected results of operations of businesses acquired by us, our ability to issue debt or additional equity securities, our expectations regarding purchasing shares of our common stock under the existing authorizations, organizational efficiencies, and the impact of the inquiry initiated by the SEC and any related litigation or additional governmental inquiry or enforcement proceedings.

These and other forward-looking statements are based on management's current views and assumptions and involve risks and uncertainties that could significantly affect expected results. Results may be materially affected by external factors such as damage to our reputation or brand name, business interruptions due to natural disasters or similar unexpected events, actions of competitors, customer relationships and financial condition, the ability to achieve expected cost savings and margin improvements, the acquisition and integration of new businesses, fluctuations in the cost and availability of raw and packaging materials, successful execution of internal changes to the organizational and leadership structures, changes in regulatory requirements, and global economic conditions generally which would include the availability of financing, interest, inflation rates and investment return on retirement plan assets, as well as foreign currency fluctuations, risks associated with our information technology systems, the threat of data breaches or cyber-attacks, and other risks described in our filings with the SEC.

Actual results could differ materially from those projected in the forward-looking statements. We undertake no obligation to update or revise publicly, any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law.

GMCR-C

Photos/Multimedia Gallery Available:http://www.businesswire.com/multimedia/home/20130917006171/en/

MEDIA CONTACT:
Green Mountain Coffee Roasters, Inc.
Lynda McKinney, 781-205-7327
Lynda.McKinney@gmcr.com
or
INVESTOR CONTACT:
Green Mountain Coffee Roasters, Inc.
Katie Gilroy, 781-205-7345
Katie.Gilroy@gmcr.com

KEYWORDS: United States North America Massachusetts Vermont

INDUSTRY KEYWORDS:

The article Keurig® Store to Open This Holiday Season originally appeared on Fool.com.

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.