Demand Media Launches the eHow Crafts Channel


Demand Media Launches the eHow Crafts Channel

The A to Z Guide to getting crafty for beginners and fanatics

SANTA MONICA, Calif.--(BUSINESS WIRE)-- Demand Media® (NYS: DMD) today announced the launch of the Crafts Channel on eHow. The top 20 website1 has become the go-to destination for people looking for content for real life across important categories like tech, home, food, style and more. eHow has now created the definitive resource for people looking for both the inspiration and the easy, practical instruction needed to get creative. The Crafts Channel will be the comprehensive place to go to find tips on everything from making felt flowers to learning how to make a yarn painting. The channel will include step-by-step text articles, video demonstrations, illustrations through original photography, and even templates for printable coloring books.

"With the launch of the Crafts Channel and our acquisition of Creativebug earlier this year, we've brought together one of the largest arts and crafts audiences on the web. We're building the ultimate online destination for crafts enthusiasts offering something for everyone - for beginners or for seasoned pros who know their way around a glue gun. We encourage people to go back and forth and enjoy what each site offers, from learning essential crafting skills with short step-by-step articles on the Crafts Channel to tackling more ambitious projects that require watching a 20-minute, long-form video from a Creativebug instructor. We believe users will enjoy both ways to learn, share and create," said Dan Brian, Executive Vice President of Media.

eHow is a perfect fit for a movement about teaching, inspiring and creating.

The Crafts Channel fulfills the growing consumer demand for crafts content on eHow and supports the renewed interest in the arts and crafts world that is powering the "Create It Yourself" movement. The Internet has helped spread this movement's core values of teaching, inspiring and creating, and it's made it possible for individuals to connect through shared communities on eHow and Creativebug. The consumer shift from the practicality of "Do It Yourself" to the inspiration of "Create It Yourself" reflects a desire for self-expression and unique, one-of-a-kind experiences and products. This shift is trending on eHow, with interest in crafts-related content increasing more than 20% YoY2. In 2013, attracted almost 30 million visitorswho viewed more than 100 million pages3 in the top craft categories of knitting, sewing, jewelry-making, wood-working and more.

"I love being a freelance blogger and running my own site, and jumped at the chance to be a contributor on the eHow Crafts Channel! eHow has proven to be a great platform for experts to showcase their talent and expand their audience. Through eHow, I'm excited to help more people learn to do things on their own and in a way that expresses their creativity," added Kelly Lanza, founder and editor of Studio DIY.

A community of craft experts who are also craft fanatics

Demand Media will use its core model of finding the top experts in their field to share their passions and help unleash creativity within the craft community. Contributors will include: Kelly Lanza, founder and editor of Studio DIY, and Stephanie Morgan, a well-known blogger for the eHow Mom channel and founder of the "Modern Parents Messy Kids" blog (recently voted Best Craft Blog by Parents Magazine).

About Demand Media

Demand Media, Inc. (NYS: DMD) is a leading digital media and domain services company that informs and entertains one of the internet's largest audiences, helps advertisers find innovative ways to engage with their customers and enables publishers, individuals and businesses to expand their online presence. Headquartered in Santa Monica, CA, Demand Media has offices in North America, South America and Europe. For more information about Demand Media, please visit

1 Source: comscore, July 2013
2 Source: Demand Media internal data (Q2 2012-Q3 2013)
3 Source: Demand Media internal data

Demand Media
Investor Contact:
Julie MacMedan, 310-917-6485
Media Contact:
Jean Lin, 310-319-6854

KEYWORDS: United States North America California


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