Virtual Piggy Selected to Present at SWIFT Innotribe Challenge at Sibos Dubai

Virtual Piggy Selected to Present at SWIFT Innotribe Challenge at Sibos Dubai

Award-winning technology to be a part of Innovator Grand Finale

LOS ANGELES--(BUSINESS WIRE)-- Virtual Piggy, Inc. (OTCBB:VPIG), an innovator in safe youth payments, today announced that it will be presenting this month at the Grand Finale for the SWIFT Innotribe Challenge being held at Sibos Dubai. The company was selected as a finalist in the Innovator category this past April after presenting its technology in London.

Innotribe is SWIFT's initiative to enable collaborative innovation in financial services launched in 2009. SWIFT is a member-owned cooperative that provides the communications platform, products and services to connect more than 10,000 financial institutions and corporations in 210 countries. The challenge will be held at Sibos Dubai, the premier business forum for the global financial community that attracts over 8,500 attendees. Last year's challenge saw over $200 million generated in buy-out or round one financing amongst the start-ups who attended the three challenges and over 200 judges from companies such as AT&T, Citi, Capital One, and Visa. Virtual Piggy will present its payment solution to a panel of the financial industry's leading angels, VC's and decision makers.

Virtual Piggy promotes financial management while empowering youth under 21 to make purchasing, saving and other money management decisions for themselves, within the boundaries setup by parents. The technology serves as a family wallet that is available online or via mobile, and is 100% free to use.

Virtual Piggy is PCI-DSS compliant and is integrated with many of the leading North American gateways including Chase Paymentech, PayPal, World Pay and First Data, and payment networks such as Visa, MasterCard, and American Express.

"Sibos Dubai is a renowned financial event for the global banking industry," said Dr. Jo Webber, CEO and Founder of Virtual Piggy. "We are excited to be a part of this prestigious event and present our technology to many of the world's most influential financial experts."

For information about Virtual Piggy visit www.VirtualPiggy.com

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within parental controls. It enables parents to teach financial management through the use secure family wallet that is available online or via mobile and is 100% free to use. The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children's Online Privacy Protection Act ("COPPA") and similar international children's privacy laws. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com.

About Innotribe

Launched in 2009, Innotribe is SWIFT's initiative to enable collaborative innovation in financial services. Innotribe presents an energising mix of education, new perspectives, collaboration, facilitation and incubation to professionals and entrepreneurs who are willing to drive change within their industry. It fosters creative thinking in financial services, through debating the options (at Innotribe events) and supporting the creation of innovative new solutions (through the Incubator, Startup Challenge and Proof of Concepts (POCs). It is through this approach, the Innotribe team at SWIFT is able to generate a platform that enables innovation across SWIFT and the financial community. For more information, please visit http://www.innotribe.com.

About SWIFT

SWIFT is a member-owned cooperative that provides the communications platform, products and services to connect more than 10,000 financial institutions and corporations in 210 countries. SWIFT enables its users to exchange automated, standardised financial information securely and reliably, thereby lowering costs, reducing operational risk and eliminating operational inefficiencies. SWIFT also brings the financial community together to work collaboratively to shape market practice, define standards and debate issues of mutual interest.

Safe Harbor Statement

All statements herein other than statements of historical facts are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Forms 10-K filed with the SEC, and other filings with the SEC.

Virtual Piggy, Inc.
US:
Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Jenna@SHPNY.com
or
Investor Relations
Investor Awareness
Tony Schor, 847-945-2222 ext. 221
tony@investorawareness.com
UK:
Suzanne Noble, +44 7957 371840
snoble@virtualpiggy.com

KEYWORDS: United Arab Emirates United States North America California Middle East

INDUSTRY KEYWORDS:

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