ReachLocal Expands Online Booking Network with MerchantCircle Partnership

ReachLocal Expands Online Booking Network with MerchantCircle Partnership

WOODLAND HILLS, Calif.--(BUSINESS WIRE)-- ReachLocal, Inc. (NAS: RLOC) , a leader in local online marketing and commerce solutions for small- and medium-sized businesses (SMBs), today announced it has added MerchantCircle.com, one of the biggest online networks of local business owners, to its ReachCommerce booking network. Beginning in Q4 2013, ReachLocal will be MerchantCircle's preferred partner for online booking in home services, and ReachCommerce SaaS platform users will be able to automatically integrate booking functionality into their MerchantCircle profiles. The ReachCommerce booking widget will simplify scheduling for customers and merchants alike by allowing MerchantCircle visitors to book appointments directly through the site, which boasts over 1.5 million member merchants and 10 million monthly local consumer visits, according to Omniture data.

"MerchantCircle is focused on connecting consumers with highly qualified local merchants, and we're pleased to partner with ReachLocal to help power those connections," said Mike Wienick, VP, Reply! Inc. and GM, MerchantCircle.

"By partnering with MerchantCircle, ReachLocal is continuing to deliver on our mission to improve the local commerce experience by building a robust booking network for consumers to easily schedule appointments with merchants," said Jason Whitt, SVP corporate and business development at ReachLocal. "ReachCommerce is a transformative platform that is helping home services merchants digitize their businesses so they can compete in the online marketplace."

ReachCommerce provides SMBs with a SaaS management platform to automate and digitize their entire customer experience, all back-office operations, and marketing activities. ReachCommerce allows business operators to build and manage schedules, assign and track technicians, communicate with customers, generate estimates and invoices, process payments, and provide business intelligence and reporting. Local service providers may use the system on their desktops and mobile tablets for everything related to online booking (appointment setting, scheduling, and notification) and buying (estimating, invoicing, and paying) to optimize operations and deliver a better customer experience.

For more information about licensing ReachCommerce, visit http://www.reachcommerce.com or call (888) 369-5810.

For more information about ReachLocal, visit http://www.reachlocal.com, follow us at http://www.reachlocal.com/social, or email info@reachlocal.com.

About ReachLocal, Inc.

ReachLocal, Inc. (NAS: RLOC) develops online marketing and transaction solutions that power local commerce for SMBs, from lead generation and lead conversion to booking and buying. Our global distribution network includes local Internet marketing consultants and service professionals, along with select third-party agencies and resellers throughout Canada, Australia, Austria, Brazil, Czech Republic, Germany, Japan, the Netherlands, New Zealand, Poland, Russia, Singapore, Slovakia, the United Kingdom, and the United States. ReachLocal is headquartered in Woodland Hills, Calif. Subscribe to ReachLocal's free newsletter to receive news, tips and other online marketing insights.

About MerchantCircle.com

With over 1.5 million member merchants, MerchantCircle.com is the largest online network of its kind in the nation. With MerchantCircle.com, local business owners gain access to marketing tools to boost their online visibility and find customers. When online reviews aren't enough, consumers rely on MerchantCircle.com to find the best merchants and deals, get expert advice and secure competitive quotes on local goods and services. MerchantCircle.com is a division of Reply! Inc., the leading marketplace for local marketing. For more information visit www.reply.com.

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements. These statements are based on the current expectations or beliefs of management of ReachLocal and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) difficulties launching new products, such as delays or achieving desired functionality and integration with our existing technology, (3) failure to compete successfully in a highly competitive and rapidly changing marketplace, (4) failure to retain key employees, and (5) other factors affecting the business operation of ReachLocal. More detailed information about these and other factors that may affect current expectations may be found in filings by ReachLocal with the U.S. Securities and Exchange Commission. ReachLocal is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

Media Contact:
ReachLocal, Inc.
Dana M. Harris
Vice President Corporate Communications
818-936-9904
dana.harris@reachlocal.com
or
Investor Relations:
The Blueshirt Group
Alex Wellins, 818-575-6840
alex@blueshirtgroup.com

KEYWORDS: United States North America California

INDUSTRY KEYWORDS:

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