Youngevity International (YGYI) Coffee Division Receives SQF Level 2 Certification

Youngevity International (YGYI) Coffee Division Receives SQF Level 2 Certification

SAN DIEGO--(BUSINESS WIRE)-- Youngevity International, Inc. (OTCQX:YGYI) (www.YGYI.com), is proud to announce that its wholly owned subsidiary, CLR Roasters, has earned its Safe Quality Food (SQF) Level 2 certification for its 40,000 square foot coffee facility located in Miami, Florida.

The SQF Level 2 certification means that CLR Roasters has successfully completed a stringent food safety auditing process and verifies that their coffee roasting plant and distribution facility is in compliance with Certified HACCP (Hazard Analysis, Critical Control Points) food safety plans.

SQF Level 2, which focuses on food safety, is recognized as a Global Food Safety Initiative (GFSI) benchmark, meeting international food safety requirements and is considered an international mark of excellence for the certificate holder.

The SQF Certification Program is administered by the Safe Quality Food Institute (SQFI), a division of the Food Marketing Institute (FMI), and utilizes a single standard that is used by all sectors of the food industry.

SQF is recognized by retailers and food service companies around the world who require a rigorous and credible food safety management system. Products produced and manufactured under the SQF Code certification are expected to retain a high degree of acceptance in global markets.

"We are proud to have earned the SQF Level 2 certification, which demonstrates CLR Roasters commitment and dedication to providing the highest quality coffee products using the highest standards available in the industry," said Ernesto Aguila, President at CLR Roasters.

"Receiving the SQF Level 2 certification validates that CLR Roasters has a comprehensive food safety management system," said Dave Briskie, Youngevity International's Chief Financial Officer. "Many of our current customers and a number of large retail companies in our target market encourage SQF certification. We believe that being SQF Level 2 certified can increase our customer's confidence in our food safety practices and increase market opportunities for our private label business and our company owned brands."

About Youngevity International, Inc.

Youngevity International, Inc. (OTCQX: YGYI) (www.YGYI.com) is a fast-growing, innovative, multi-dimensional company that offers a wide range of consumer products and services, primarily through person-to-person selling relationships that comprise a "network of networks." The Company also is a vertically-integrated producer of the finest coffees for the commercial, retail and direct sales channels. Youngevity International was formed after the merger of Youngevity Essential Life Sciences (www.youngevity.com) and Javalution Coffee Company in the summer of 2011.

About CLR Roasters

CLR Roasters (www.clrroasters.com) was established in 2001 and is a wholly-owned subsidiary of Youngevity International. CLR Roasters produces coffees under its own Cafe LaRica brand, as well as under a variety of private labels through major national sales outlets, hospitality, cruise lines, health and wellness facilities, office coffee service providers, and convenience store distribution. It also produces a unique line of coffees with health benefits under the JavaFit® brand.

Safe Harbor Statement

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements regarding market opportunities and the impact of the SQF certification. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

Youngevity International, Inc. - Investor Relations
John Zervas
800-982-3189 X 6509

KEYWORDS: United States North America California Florida

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