Sebastian Professional and Powerhouse Designer Christian Siriano Join Forces to Spark Bold & Boundle
Sebastian Professional and Powerhouse Designer Christian Siriano Join Forces to Spark Bold & Boundless Style Inspiration
-- Sebastian Taps Trailblazing Designer to Curate Inspiring Style Content and Develop Iconic Limited-Edition Packaging Exclusively for Sebastian Professional --
WOODLAND HILLS, Calif.--(BUSINESS WIRE)-- Sebastian Professional and fashion designer Christian Siriano have teamed up in a yearlong effort to inspire ultimate versatility in trendsetters everywhere. Beginning in September 2013, Sebastian Professional will tap the designer to curate bold inspiration for stylists and consumers, crown the newest styling trailblazers of the Sebastian tribe, and design iconic product packaging, all while supporting Siriano's design collections through June 2014.
Sebastian Professional Taps Christian Siriano to Curate Inspiring and Iconic Style Content (Photo: Business Wire)
"I'm beyond excited to partner with Sebastian," said Siriano. "Hair is your best accessory, and allows for fearless transformation. It is what turns an ordinary Little Black Dress into a bold, show-stopping look. I wouldn't rely on anything other than Sebastian Professional to take my looks to the next level."
"A partnership between Sebastian Professional and Christian Siriano is a natural evolution for both brands," said Reuben Carranza, North America Leader, Wella, the Salon Division of P&G. "Since day one Christian has embodied 'what's next' in fashion and hair fashion. As partners, we look forward to inspiring one another to push the limits of creativity and transformation."
SEBASTIAN PROFESSIONAL AND CHRISTIAN SIRIANO MAKE WAVES IN "WHAT'S NEXT" FASHION
The collaboration will span two New York Fashion Week seasons (September, 2013 and February, 2014), a Sebastian webisode series, Siriano's look book and campaign shoots, as well as Sebastian's What's Next Awards hairstyling competition in April 2014, at which Siriano will serve as a judge. The brand will support the designer in September 2013 and February 2014 at Christian Siriano's New York Fashion Week S/S '14 and F/W '14 runway shows, where Sebastian Professional Top Artists will style the runway models' hair. The partnership will culminate with the launch of a highly-anticipated limited-edition Christian Siriano for Sebastian item to be sold exclusively in a Sebastian Professional salon chain.
A FEARLESS FASHION ALLIANCE
Christian Siriano, whose bold and alluring designs put him on the fashion map, personifies the fearless trendsetter who seamlessly complements Sebastian's pioneering spirit. Siriano began his career as a hairdresser crafting artistic styles from behind the chair, and went on to become the youngest fashion designer to ever win Project Runway. Siriano has since emerged as a top designer in New York City whose imaginative and inspiring designs are a wardrobe fundamental among style mavens worldwide. From a former hairstylist to a Fashion Week main-stay, Siriano has always relied on Sebastian to pull his vision together to achieve the ultimate style evolution. Sebastian Professional products have been constant staples for Siriano, from his days behind the chair to perfecting his runway models' looks backstage.
To find the nearest Sebastian salon visit www.sebastianprofessional.com. Also visit Sebastian on Facebook (www.facebook.com/SebastianPro) and Twitter (www.twitter.com/SebastianPro).
About P&G Beauty & Grooming
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About Christian Siriano
At 27 years old, Christian Siriano has quickly built both a luxury brand and a name for himself in the fashion community. Christian attended the Baltimore School for the Arts and studied fashion in London, where he interned with industry legends Vivienne Westwood and Alexander McQueen. In the Fall of 2012 Siriano opened his first 1000-square foot concept store in New York City's Nolita neighborhood and in June of 2013 was inducted into the prestigious Council of Fashion Designers of America. September of 2013, he will show his 12th ready-to-wear collection. His designs have appeared in some of the most respected fashion magazines around the world. Christian has dressed stars of film, music, television, and fashion including Sarah Jessica Parker, Alexa Chung, Allison Williams, Rihanna, Christina Hendricks, Lady Gaga, Shailene Woodley, Kaley Cuoco, Taylor Swift and many more.
Photos/Multimedia Gallery Available:http://www.businesswire.com/multimedia/home/20130903005153/en/
DeVries Public Relations
Liz Harris, 212-891-0473
eharris@devriesglobal.com
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