Gillette Enlists Top NFL Players and Sport Science's John Brenkus to Highlight the Importance of Pre
Gillette Enlists Top NFL Players and Sport Science's John Brenkus to Highlight the Importance of Precision in Football and Shaving
Clay Matthews, Victor Cruz, Danny Amendola and Doug Martin share why precision is critical on the gridiron and why precision equipment is needed for unrivaled comfort, even on sensitive skin1
BOSTON--(BUSINESS WIRE)-- As the 2013 NFL season kicks off, players and coaches alike know that the road to Super Bowl XLVIII depends on one critical factor - precision. Gillette® [NYSE: PG] agrees that precision defines the difference between good and great and whether it's competing on the field or off, many of life's most heralded moments are determined by how precisely they are performed. That is why Gillette is partnering with four of the NFL's peak performers - Green Bay Packers linebacker Clay Matthews, New York Giants wide receiver Victor Cruz, New England Patriots wide receiver Danny Amendola and Tampa Bay Buccaneers running back Doug Martin, and John Brenkus, Creator/ Host of Sport Science - to talk about the importance of precision both on the gridiron and in the equipment needed to tackle shaving, even on sensitive skin.
Gillette enlists top NFL players and Sport Science's John Brenkus for new campaign highlighting the importance of precision in football and shaving (Photo: Business Wire)
While these players are regarded as some of the toughest in the sport, they have something in common with 70% of U.S. men - sensitive skin. Matthews, Cruz, Amendola and Martin know that when shaving sensitive skin, the equipment you use does matter. The Gillette Fusion ProGlide razor, with less tug and less pull2, provides unrivaled comfort even on sensitive skin3.
"In shaving and in sport, precision makes the difference," said Greg Via, Gillette's director of global sports marketing. "On the field, these players embody precision at its highest level, and we are excited to work with such a talented group. At Gillette, we have spent the last 110 years refining and carefully engineering our razors to give every man the advantage of Gillette's precision."
To give fans the chance to test their own precision when it comes to football, Gillette is launching a "Precision Play of the Week" trivia game on Facebook, featuring John Brenkus, Creator/ Host of Sport Science, one of the industry's most respected experts in sports science. Each week, Brenkus will provide a scientific breakdown of one of the prior week's best plays. Fans will be invited to answer a question related to the play for the chance to win various prizes, with the grand prize being a trip to Super Bowl XLVIII in New York.4
"Performance in the NFL is not just brute force or blinding speed; it's precision," said John Brenkus of Sport Science. "The biggest moments in sport aren't always what we focus on, but are instead the result of precise measures that ultimately determine the outcome of a game or even season."
For more information, visit Gillette.com and follow Gillette on Twitter at @Gillette. To participate in the "Precision Play of the Week," and to read the full rules, head to www.facebook.com/gillette.
About Gillette
For over 110 years, Gillette has delivered the best a man can get - making the lives of over 800 million men around the world better, and more comfortable, through grooming innovation. Demonstrating precision technology and unrivaled product performance, Gillette provides solutions for all of men's grooming needs. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave prep (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. Stemming from the idea that precision both on and off the field help athletes perform at their best, Gillette has developed a rich, global sports heritage. For more information and the latest news on Gillette, visit www.gillette.com , www.Facebook.com/Gillette and follow Gillette on Twitter at @Gillette.
About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
1 among those with a preference in branded system razors
2 Vs. Fusion
3 among those with a preference in branded system razors
4 NO PURCHASE NECESSARY to enter the sweepstakes. A purchase does not increase your chances of winning. Open only to legal residents of the 50 U.S. & DC, who, as of the last day of the month prior to the date of entry, are 18 years of age or older. Void where prohibited. The Gillette Precision Play of the Week Sweepstakes starts 12:00 pm ET on 9/10/2013 & ends 12:00 pm ET on 1/5/2014. Sponsored by The Procter & Gamble Distributing LLC. For more information and to review the official rules and regulations, please visit www.facebook.com/gillette. The NFL Entities (as defined in the Official Rules) have not offered or sponsored this Sweepstakes in any way.
Photos/Multimedia Gallery Available:http://www.businesswire.com/multimedia/home/20130903005551/en/
Gillette:
Susan Oguche, 617-463-5756
oguche.so@pg.com
or
Ketchum:
Chris Smith, 212-796-9814
chris.smith@ketchum.com
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