Is Ford Losing Ground to Imports?

Ford's Fusion has made big inroads against import brands, but now the imports appear to be fighting back. Photo credit: Ford Motor.

Ford has made nice gains in the U.S. market (and elsewhere) as its much-improved product line has rolled out over the last few years. This year has been no exception: Ford's Fusion sedan has made big inroads into the market share of Toyota's Camry -- so much so that Ford has added a second assembly line for the Fusion to meet strong demand.

But even as Ford has been posting gains, exchange-rate shifts have given Japan's automakers an advantage -- and some analysts are predicting that Honda and Nissan will post big sales gains for August, while Ford falls behind. In this video, Fool contributor John Rosevear looks at the latest estimates -- and offers his view on how Ford is likely to respond.

Ford's success so far has nicely rewarded its investors. But for Ford's stock to really soar, a few more critical things need to fall into place. In The Motley Fool's special free report entitled, "5 Secrets to Ford's Future," we outline the key factors every Ford investor needs to watch. Just click here now for your free report.

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Fool contributor John Rosevear owns shares of Ford and General Motors. You can connect with him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors and owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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