Tide® Signs 32 NFL Players to Celebrate Fans and Their Passion for Team Colors Through Real-Time Twi


Tide® Signs 32 NFL Players to Celebrate Fans and Their Passion for Team Colors Through Real-Time Twitter Campaign

NFL players will serve as photojournalists, using Twitter to share personal pictures of fans and moments that capture their passion for celebrating and defending their colors

CINCINNATI--(BUSINESS WIRE)-- Tide, the proud keeper of your NFL team's colors, is leveraging its unique 32 team sponsorship deal by rallying one player from each NFL team around a single common purpose - celebrating NFL fans and their passion for representing and defending their team's colors this 2013 season.

The "Tide Color Captains" will serve as photojournalists, sharing via Twitter real-time personal pictures capturing the moments of color celebration that truly motivate them. This can be at the game, on the drive to practice or at a local community event - anywhere where fans are proudly displaying team colors.

Tide, working with select NFL teams, will celebrate team colors in the minutes following a big win when the colors have been ultimately defended. Participating teams will select an action image from the game that best captures pride in team colors and partner with Tide to post that image on the team's Facebook page minutes after the victory.

"NFL fans understand that team colors aren't just colors - they mean so much more. Throughout the NFL season fans don their team colors and fill stadiums, parking lots, restaurants and homes to cheer on their favorite teams and players," said Sundar Raman, Marketing Director, North America Fabric Care at Procter & Gamble. "This season Tide is recognizing that passion for their colors by rallying players to recognize these moments and celebrate them with their fans."

"I know from personal experience that our fans make our team better, get us pumped and give us that extra edge out on the football field," said Drew Brees, quarterback for the New Orleans Saints. "There's nothing better than pulling up to our stadium or running out of the tunnel and seeing that sea of black and gold. It's something that every player loves. That's why I've partnered with Tide, to show fans how much we appreciate their support and dedication."

Fans can follow their favorite "Tide Color Captain's" Twitter handle, @TideNFL and #ourcolors to see their colors in action. The 32 players participating in the "Tide Color Captains" program include:

Arizona Cardinals/Patrick Peterson


Atlanta Falcons/Sean Weatherspoon


Baltimore Ravens/Ray Rice


Buffalo Bills/Fred Jackson


Carolina Panthers/Greg Olsen


Chicago Bears/Charles Tillman


Cincinnati Bengals/AJ Green


Cleveland Browns/Barkevious Mingo


Dallas Cowboys/DeMarcus Ware


Denver Broncos/Eric Decker


Detroit Lions/Reggie Bush


Green Bay Packers/BJ Raji


Houston Texans/Ben Tate


Indianapolis Colts/Vontae Davis


Jacksonville Jaguars/Josh Scobee


Kansas City Chiefs/Eric Fisher


Miami Dolphins/Dion Jordan


Minnesota Vikings/Kyle Rudolph


New England Patriots/Devin McCourty


New Orleans Saints/Drew Brees


New York Giants/Mark Herzlich


New York Jets/Chris Ivory


Oakland Raiders/DJ Hayden


Philadelphia Eagles/Brent Celek


Pittsburgh Steelers/LaMarr Woodley


San Diego Chargers/Danny Woodhead


San Francisco 49ers/Marcus Lattimore


Seattle Seahawks/Earl Thomas


St. Louis Rams/Chris Long


Tampa Bay Buccaneers/Doug Martin


Tennessee Titans/Jason McCourty


Washington Redskins/Alfred Morris


This program is a continuation of Tide's efforts to provide fans with real-time, shareable content straight from players and teams. In celebration of the 2013 NFL Draft, Tide offered an endorsement deal to the first player drafted to each of the 32 NFL teams in celebration of their new colors. Tide rewarded fans with the first shareable image of their newest player in his new team colors that was delivered via Twitter by the many of the contracted rookies during the first round of the Draft. The rookies participating in the program used Twitter to ask the fans to share what team colors mean to them using #AboutOurColors.

This season marks the second year of Tide's NFL relationship, one of the NFL's most unique connections since it includes the League rights as well as the rights of all 32 NFL teams.

About Tide
For over 60 years, Tide® has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. To meet consumers' diverse laundry needs, Tide offers its cleaning in a variety of products including Tide Pods, Tide Total Care, Tide with Febreze Freshness, Tide Coldwater, Tide with a Touch of Downy, Tide VIVID White + Bright, Tide Boost, Tide High Efficiency and 2X Ultra Tide Liquid. For consumers' on-the-go stain removal needs, Tide to Go helps remove fresh food and drink stains on the spot. Visit www.tide.com for helpful product information, practical tips on laundry care, special offers and promotions and more. You can become a fan on Facebook at www.facebook.com/Tide.

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Anne Candido, 513-983-9118
Jennifer Knoeppel, 212-714-5732

KEYWORDS: United States North America Ohio


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