SoMedia Releases Results for the Second Quarter of 2013


SoMedia Releases Results for the Second Quarter of 2013

VANCOUVER, British Columbia--(BUSINESS WIRE)-- SoMedia Networks (TSX-V:VID) ("SoMedia," "the Company"), a pioneer of globally scalable cloud-based video production solutions, is pleased to announced results for its interim financial period ended June 30, 2013 (the "second quarter"), which demonstrates the Company's continuing trend of improvement.


  • Signed up 1,370 resellers during the second quarter, more than three times the total number of signups in all of 2012

  • During the first half of the year, recorded more new activations and active resellers than in all of 2012

  • Successfully completed an Initial Public Offering in June of 2013

  • Subsequent to the conclusion of the second quarter, introduced the SoMedia Enterprise Platform, expanding the Company's service offerings to facilitate large media and agency partners

A summary of the results are as follows:




Second Quarter

First Half

Second Quarter

First Half






Employment Expenses





Operating Expenses





Non-Operating Expenses





Comprehensive Earnings





Earnings Per Share (Basic & Diluted)1





as at June 30, 2013

as at December 31, 2012

Total Assets



Long-Term Financial Liabilities



1Updated to reflect the share consolidation that took effect on May 6, 2013.

For more complete information and detailed information, the June 30, 2013 financial statements and corresponding management's discussion and analysis can be found at


First Six Months 2013

Full Year 2012

Total Reseller Signups



New Activations in Period



Total Activated Resellers



Resellers Active in Period



Total Number of Video Orders with Deposits



The measures described in this table are not intended to be measures that should be regarded as an alternative to other financial operating performance measures prepared in accordance with IFRS. Those measures do not have a standardized meaning prescribed by IFRS and may not be comparable to similar measures presented by other companies. They are provided to assist investors in determining the Company's ability to generate profitability from its operations and to evaluate its financial performance. For further descriptions of these terms, please refer to either the Company's Management's Discussion and Analysis for the period or to the 'Definition of Key Performance Indicators' below.


Reseller Signups: Refers to a reseller that has accepted the terms and conditions of the reseller relationship through an online digital acceptance form. The reseller agreement includes terms related to payment, scope of offerings, confidentiality, dispute resolution and corporate conduct.

New Activations: A reseller is considered active upon the completion of their initial video purchase.

Resellers Active: A reseller is considered active during a period if that reseller has purchased at least one video during that period.


During the second quarter, SoMedia continued to build upon the momentum developed over both 2012 and the first quarter of 2013 by executing on its core sales and market development strategy.

The key aspects of the strategy are:

  • Optimize each stage of the partner acquisition, activation and sales scale up process

  • Implement and optimize segmented automated marketing programs

  • Expand services and product offerings through continual product development

  • Continue to develop, improve and expand its technology infrastructure

During the second quarter, the Company focused on:

  • Increasing total partner signups and signup rates through improvements in sales process

  • Reducing partner acquisition costs

  • Developing and launching segmented automated email marketing programs

  • Beta testing the Automated Video platform and improving user experience

  • Development of SoMedia Enterprise, an Enterprise client platform and gateway

  • Expanding and improving partner support and implementation processes and tools

"We're very pleased with the pace at which SoMedia's business continued to develop during the second quarter," stated George Fleming, the Company's President and CEO. "Our principal objective at this time is to increase both our market penetration and revenue by rapidly expanding our base of resellers. As our second quarter demonstrates, we've been successful in this regard and our cost per acquisition has improved as a result. Reseller signups have been climbing at an impressive pace. In the year ending 2012, SoMedia completed a total of 668 reseller signups. We exceeded that number during the first quarter alone, when we signed 709 new resellers. We then more than doubled this number during the second quarter, signing 1,370 new resellers. In early July, we were proud to announce that our total reseller count had exceeded 3,000, and our growth has continued at this pace since that point

"At the end of July, we were pleased to introduce our SoMedia Enterprise Platform, which provides us with the opportunity to offer our proven video production technology and processes to a new market - large media and agency partners. This offering will allow us to continue to rapidly grow our reseller roster over the balance of 2013. While this growth remains our focus, we are also turning our attention to the activation of these resellers, and the revenue these activations will produce."


SoMedia Networks is a pioneer of cloud-based video content production platforms, advanced crowdsourced workforce management, and scalable video production services. SoMedia provides resale, white-label, and on demand video production services across North America to web marketers, digital agencies, corporate brands and media.

With a technology first approach and North American-wide crowd sourced workforce, SoMedia offers a range of ground breaking video production services and products which break down the traditional barriers of cost, volume and reach; making it easy for partners to deliver online video products to their clients simply and affordably, anywhere, at scale.

For more information visit:

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SoMedia Networks
George Fleming, 604-683-5510
President, CEO and Director
Investor Relations, 604-683-5510 ext.5 01
Nadia Gillies, 604-558-1656
Media Relations

KEYWORDS: North America Canada


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