Pantene, Walmart and Seventeen Magazine Partner for Second Annual National Donate Your Hair Day

Pantene, Walmart and Seventeen MagazinePartner for Second Annual National Donate Your Hair Day

PonyUp to Pantene Beautiful Lengths to Help Create Real-Hair Wigs for Women with Cancer

FAYETTEVILLE, Ark.--(BUSINESS WIRE)-- It's time to PonyUp for the second annual National Donate Your Hair Day on September 7, 2013. This unifying day of giving encourages people to cut and donate their healthy hair to the Pantene Beautiful Lengths program to make real-hair wigs available at no-cost to women who have lost their hair due to cancer treatments.

On National Donate You Hair Day, Pantene is encouraging women across the country to PonyUp and donate their ponytails. To date, the Beautiful Lengths program has donated 28,000 real-hair wigs to the American Cancer Society's wig banks across the country. Those unable to donate can still be involved by pledging to donate next year or by planning a donation cutting event for friends and family. Even something as simple as Tweeting their support for the program @Pantene using #BeautifulLengths will help support the cause.

As a thank you to those who donate, Pantene Beautiful Lengths is running a special promotion at Walmart offering donors a rebate of up to $30 in the form of a VISA gift card by mail to cover the cost of their salon haircut. Beginning September 3, 2013, donors can access the rebate by following three easy steps: 1) Request a donation kit from 2) Visit any salon and cut a minimum of 8 inches of hair - remember to follow the guidelines for hair donation! 3) Head to your nearest Walmart to purchase any Pantene product to style your new 'do, then mail in your salon receipt, your Walmart receipt, and most importantly, your ponytail using the pre-paid envelope in the donation kit. Visit for complete terms and conditions.

Those who cannot donate on September 7 are still encouraged to make the cut. Walmart is running the promotion all through September and October to continue their support of the program and Pantene Beautiful Lengths accepts donations year-round.

"We are thrilled to have Walmart as a partner this year for National Donate Your Hair Day in addition to our continuing partnership with Seventeen magazine," says Mike Schmidt, Director, P&G Walmart Customer Team. "The Pantene Beautiful Lengths program continues to grow within communities and to have such large partners call attention to the cause is simply amazing."

If you are looking for inspiration for your new hair cut, the September issue of Seventeen includes a special feature on National Donate Your Hair Day and provide a variety of cute cuts and styling options for those planning to donate. National Donate Your Hair Day participants are encouraged to show off their new cuts by Tweeting @pantene and @seventeenmag using #beautifullengths.

"It's important for our readers to look good and do good," says Ann Shoket, Editor of Chief of Seventeen magazine. "National Donate Your Hair Day lets our girls help other girls and women feel beautiful—it's such an inspirational program."

For more information about National Donate Your Hair Day, the Pantene Beautiful Lengths program, or how to get involved, please visit

The requirements to donate hair to Pantene Beautiful Lengths are:

  1. Each hair donation must be at least 8 inches long.

  2. Hair may be colored with vegetable dyes, rinses and semi-permanent dyes. It cannot be bleached, permanently colored or chemically treated.

  3. Gray hair is difficult to use in the wig-making process, so hair may not be more than 5% gray at the time of donation.

To see exclusive Pantene Beautiful Lengths content follow us on Twitter at and visit the Pantene Beautiful Lengths blog

For press inquiries, please contact Molly Maguth, / 646-253-0202


Pantene is a brand that knows the importance of healthy, beautiful hair, and the impact that it has on a women's sense of self. That's why in July 2006, Pantene created Pantene Beautiful Lengths, a campaign that inspires people to grow, cut and donate their healthy hair to make free real-hair wigs for women who have lost their hair due to cancer treatments.

Since the program began, celebrities such as Diane Lane and two-time Oscar winner Hilary Swank have proudly donated their hair to the cause, attracting the hearts and the hair of women, men and children across the US. Regardless of whether individuals donated in a private gesture at their local salon, or joined others in the phenomenon of community cutting events, their generosity has resulted in more than 500,000 ponytail donations and the distribution of more than 28,000 free, real-hair wigs.

The American Cancer Society distributes Pantene Beautiful Lengths wigs through their nationwide network of wig banks at no cost, and is the sole distributer of all the campaign's wigs. You can find out the availability of Pantene Beautiful Lengths wigs by calling the American Cancer Society at 1-877-227-1596.


Seventeen ( is the largest monthly teen magazine, reaching more than 12 million readers in print every month. For almost 70 years, Seventeen has helped generations of girls navigate the tricky terrain of adolescence, giving them the confidence they need to become strong, self-assured young women. Never losing sight of the importance of delivering her world her way; Seventeen is a leader on the digital front with largest teen magazine website, the Seventeen Shopping Insider app for her iPhone and Droid as well as with the monthly edition of the magazine on the iPad. Seventeen continues the conversation on social platforms, connecting with millions of girls via Facebook, Twitter, Instagram and Tumblr.

In addition to its U.S. flagship, Seventeen publishes 7 editions around the world. Seventeen is published by Hearst Magazines, a unit of Hearst Corporation, one of the nation's largest diversified media and information companies. With 20 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (ABC 2012) and reaches 83 million adults (Fall 2012 MRI gfk). Follow Seventeen on Twitter, Tumblr and Facebook.


The Pantene Pro-V line includes 21 customized collections that help provide all women with healthy, beautiful hair. The current Pantene Pro-V offerings include: Advanced+ Keratin Repair, AgeDefy, Anti-Breakage, Aqua Light, Beautiful Lengths, Classic Care, Color Preserve, Curly Hair Series, Daily Moisture Renewal, Everlasting Ends, Expressions, Heat Shield, Ice Shine, Nature Fusion, Repair & Protect, Smooth, Stylers, Volume, Truly Natural, Truly Relaxed, and Ultimate 10.

Pantene products are available nationwide at drug stores, food stores and mass merchandisers. Pricing is at the sole discretion of the retailer. Suggested retail prices for products range from $3.99 to $18.99 each. Visit for more information.


P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

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For Procter & Gamble
Molly Maguth, 646-253-0202

KEYWORDS: United States North America Arkansas Ohio


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