How GM Is Making Buick a Global Brand


The compact Buick Encore crossover SUV is finding more and more fans in the U.S. -- and in China, too. Photo credit: General Motors Co.

General Motors' Buick Encore SUV is turning out to be a nice success in both the U.S. and China -- and in Europe, where the Buick brand isn't even offered.

How can that be? Simple: In Europe, the Encore (with a few trim changes) is known as the Opel Mokka, shown below -- and it's bringing lots of new buyers to GM's long-troubled German brand.

The Encore's fraternal twin, the Opel Mokka, has also been a big seller for GM's German subsidiary. Photo credit: General Motors Co.

In GM's post-bankruptcy worldview, Chevrolet and Cadillac are the two true "global" brands, each sold in many countries with a single brand identity. Increasingly, though, it's clear that GM's third global brand is the combination of Buick and Opel -- and as Fool contributor John Rosevear explains in this video, that could offer some big advantages for GM, as well as some pleasant surprises for Buick (and Opel) fans.

GM's success in China has been a bright spot for American business. There's good reason to believe that the most successful investors over the next few decades will be those with exposure to China's massive and growing population of domestic consumers. And there are few things that these consumers are likely to purchase with more enthusiasm than cars and trucks. In this brand-new free report, our analysts get out in front of this trend by identifying two automakers that are poised to surge along with China's middle class. If you want to be among the smart investors who get rich from this growing trend, then you'd be well advised to instantly download our free report on the topic by clicking here now.

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Fool contributor John Rosevear owns shares of Ford and General Motors. You can connect with him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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Originally published