Dr Pepper Launches 2013 Tuition Giveaway, Will Award More Than $1 Million in Tuition to Students acr
Dr Pepper Launches 2013 Tuition Giveaway, Will Award More Than $1 Million in Tuition to Students across the Country
Students Can Share Their Dreams and Aspirations with Dr Pepper and Vie for a Chance to Win up to $100,000 in Tuition
PLANO, Texas--(BUSINESS WIRE)-- Just like pep rallies, halftime shows and tailgates, the Dr Pepper Tuition Giveaway has become a college football tradition. Dr Pepper has kicked off its 2013 Tuition Giveaway and, for the sixth consecutive college football season, will award more than $1 million in tuition to students across the country. Students are invited to submit their story at DrPepperTuition.com for a chance to win a variety of prize levels, including one of four $100,000 grand tuition prizes.
"We're passionate about our longstanding involvement in college football - and even more passionate about helping one-of-a-kind students pay their college bills," said Brent Chism, director of brand marketing for Dr Pepper. "Tuition at the typical public university has risen more than 40 percent over the past 10 years—a staggering statistic that motivates the Dr Pepper team to work harder each year and help make a difference in the lives of our fans."
Students 18 and up have the opportunity to tell their story to Dr Pepper by submitting a short statement at DrPepperTuition.com. Once submitted, students are asked to promote their stories with their social networks, and their friends and followers will then have the opportunity to cast votes for their favorites. The five stories with the most votes by the end of the promotion will each win $10,000 in tuition.
To up the ante, this year each student between the ages of 18 and 24 whose story receives at least 50 votes will be invited to submit a 60-second video to DrPepperTuition.com. Dr Pepper judges will select contestants with the most compelling videos to compete for a chance to win one of four $100,000 tuition grand prizes during halftime competitions at the Dr Pepper ACC Championship, the Big Ten Championship, the Pac-12 Championship and SEC Championship games.
During each competition, two finalists will have the opportunity to throw footballs from the five-yard line into a two-foot hole in an oversized Dr Pepper can replica. The student who successfully completes the most throws in 30 seconds will win $100,000 in tuition, with the runner-up taking home a $20,000 tuition prize. Three contestants invited to each game who do not advance past a preliminary throw will receive $2,500 in tuition.
Dr Pepper will also award daily $1,000 tuition prizes on Twitter for users who tweet with the hashtag #drpeppertuition.
In addition to its new winners, Dr Pepper will continue to celebrate past winners by featuring 2012 tuition recipients on limited-edition 2013 cans of Dr Pepper, Diet Dr Pepper, Dr Pepper TEN, Dr Pepper Cherry and Diet Cherry Dr Pepper.
Full promotion details and official rules are available at www.DrPepperTuition.com.
About Dr Pepper
Dr Pepper, a brand of Dr Pepper Snapple Group (NYS: DPS) , is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Low Calorie, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored beverages, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information, visit DrPepper.com or DrPepperSnapple.com. For the brand's latest news and updates, follow Dr Pepper at Facebook.com/DrPepper or Twitter.com/DrPepper.
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Dr Pepper
Chris Barnes, 972-673-5539
Chris.Barnes@dpsg.com
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Lauren.Samaha@ketchum.com
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