Communicating the New


Communicating the New

Methods to Shape and Accelerate Innovation

HOBOKEN, N.J.--(BUSINESS WIRE)-- "Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA--Volatility, Uncertainty, Complexity and Ambiguity-- we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so need. "Communicating the New" is a book that needs to be offered in all of our best business-school classes."

Bruce Nussbaum, author of Creative Intelligence and former assistant managing editor for Business Week and Professor of Innovation & Design at Parsons The New School of Design

Peter Drucker knew the importance of innovation in any organization. So much so that he broke business down to two functions. Drucker said, "the business enterprise has two-and only two-basic functions: marketing and innovation. Marketing and innovation produce results." But among innovation management methods, what is missing is an equally considered and robust playbook for how to explain that work — to ourselves, to our teammates, and to others — and for how to engage others in advancing new ideas into organizations and markets. John Wiley & Sons is releasing Communicating The New: Methods to Shape and Accelerate Innovation(September 2013; $34.95), a practical toolkit that describes and demonstrates methods for communication throughout all stages of the innovation process, not just the end.

Author and professor at the IIT Institute of Design in Chicago, Kim Erwin introduces core concepts and methods that help manage complexity; accelerate synthesis; and clarify and diffuse important knowledge for the people who need to act on it. To do so, she presents a framework and methods to help innovators address five distinct moments in which communication methods can advance the development process. Along the way, Communicating The New outlines a new communication mission for innovators, one that prioritizes the engagement, alignment and judgment of the many players involved in the work, so that communicating The New and creating The New become inseparable acts. Inside, readers will learn:

  • How to use communication to tame and frame the inherent complexity of creating The New

  • Robust methods for making the innovation process clear, coherent, and accessible to others

  • A collaborative approach that brings together people from different disciplines to explore new ideas effectively

This new release is required reading for working professionals in the design and innovation fields who need guidance on persuasive presentation, communication theory and how to communicate complex work more effectively. It is written for all those who have embraced methods and tools for leading the innovation process, only to discover there is no equally considered playbook for making that important work clear, coherent and accessible to others.


"One of the main problems with executing innovation in organizations is also one of the least obvious. 'Communicating The New' reminds us about an often neglected but crucial part in the innovation process. Applying the principles contained in this book will increase your chances for innovation success, both inside your company—overcoming organizational barriers, as well as outside—convincing your customers This is an essential read for those who not only preach for improving the current state of things, but more important to those responsible for executing it."

Luis Arnal, Managing Partner, INSITUM

"I was hooked instantly. The names of people that I should give this book to keep building with each new chapter. Communicating the New is thorough as well as thoughtful in providing an impressive compendium of models, framework, methods and tools for navigating the 21st century challenges of creating The New. Finally, a useful resource to navigate the complexity of creating The New."

Clement Mok, Designer Entrepreneur and Instigator

"Anyone who has experienced the challenge of co-creating the New and engaging enterprise audiences, will find useful ways to produce insight, influence and impact."

Paul Siebert, Director of Research + Strategy, Steelcase


Kim Erwin is a professor at the IIT Institute of Design in Chicago, where she is building a new field of study around the communication-intensive aspects of the innovation process. During her twenty years in innovation consulting, she has helped clients such as Motorola, McDonald's, Purina, Kraft, Church & Dwight, Alamo Rental Car and others create and communicate "the new." She currently lives in Chicago with her husband, Tom Mulhern, and their two sons.

Communicating the New
Methods to Shape and Accelerate Innovation
Published by John Wiley & Sons, Inc.
Publication date: September 2, 2013
$34.95; Paperback; 272 pages; ISBN: 978-1-118-39417-5

Wiley PR Reference # 978KMPSS02405

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John Wiley & Sons, Inc.
Evelyn Martinez, 201-748-6358

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