Classic 'Monster' Cereals Making a Comeback for Halloween

<b class="credit">General Mills</b>Frute Brute and Yummy Mummy will return to the shelves this fall with an updated look.
General MillsFrute Brute and Yummy Mummy will return to the shelves this fall with an updated look.

The Mummy rises again.

That would be Fruity Yummy Mummy, to be exact. The "monster cereal" was discontinued by General Mills back in 1992, but the company announced this week that it will bring it back for Halloween. Another discontinued cereal, Frute Brute, will also rise again for the first time since it left shelves back in 1982.

They'll join three other monster cereals that still haunt the shelves: Frankenberry, Boo Berry and Count Chocula. (Count Chocula, like its namesake, is evidently immortal.) But all five will receive updated box art to reflect a more modern cartoon style than the original 1970s versions. (Think less "Superfriends," more "Frankenweenie.")

For fans of the original look, though, we've got good news: Target (TGT) will exclusively carry "retro" packaging of the cereals, which are sure to become collector's items and flood eBay (EBAY) in the months to come.

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General Mills says the cereals will roll out select retailers "soon," with nationwide distribution coming in early September. Unfortunately, the company says it will be a "seasonal, limited time run," so we recommend stocking up if you find yourself falling in love with Fruit Brute all over again.

Here's hoping that this starts a trend of General Mills (GIS), Post (POST) and other companies bringing back their old discontinued cereals. My favorite cereal growing up was Big Mix, which had raisins and panoply of grains, and whose mascot was some unholy creature combining the features of a moose, wolf, chicken and pig. And who could forget such discontinued classics as French Toast Crunch or Pop-Tarts Crunch?

If you feel like taking a walk down memory lane, let us know in the comments which discontinued cereal you'd love to eat again.

Matt Brownell is the consumer and retail reporter for DailyFinance. You can reach him at, and follow him on Twitter at @Brownellorama.