CBL Launches New Mall Websites Utilizing PlaceWise Media's National Digital Media Network
New Mall Sites Promote Online Value Offers and Services to Shoppers
CHATTANOOGA, Tenn. & DENVER--(BUSINESS WIRE)-- CBL & Associates Properties, Inc. (NYS: CBL) today announced that they have launched new websites at 17 CBL Malls in partnership with PlaceWise Media ("PlaceWise"), the industry leader in digital shopping center marketing.
The new websites include an engaging new site design with robust feature sets that connect retailers and shoppers. The sites provide a valuable resource to shoppers to plan purposeful shopping visits to CBL Malls where they will find even more retailer deals and coupons. Shoppers wishing to use their smart phone can access the state of the art mobile website. The sites also have complete social media integration as well as email alerts. These changes allow CBL centers to keep pace with the changing world of the Internet, smart phone, apps and social media.
The new sites have been rolled out to 17 centers initially, with additional CBL Malls planned for addition in the near future: Acadiana Mall, Lafayette, LA; Arbor Place, Douglasville, GA; Brookfield Square, Brookfield, WI; Chesterfield Mall, Chesterfield, MO; Coastal Grand, Myrtle Beach, SC; CoolSprings Galleria, Nashville (Franklin), TN; Cross Creek Mall, Fayetteville, NC; Fayette Mall, Lexington, KY; Friendly Center, Greensboro, NC; Hamilton Place, Chattanooga, TN; Hanes Mall, Winston-Salem, NC; Mall del Norte, Laredo, TX; Oak Park Mall, Kansas City (Overland Park), KS; Park Plaza, Little Rock, AR; Sunrise Mall, Brownsville, TX; West County Center, St. Louis, MO; and West Towne Mall, Madison, WI.
Sites went live August 21, 2013. "We are excited to partner with PlaceWise to enhance our digital efforts and provide a better online experience and resource for our shoppers," said Barb Faucette, vice president of marketing for CBL.
"Reaching shoppers while they research a purchase or plan a shopping trip is a ripe opportunity for shopper marketers," said John Dee, PlaceWise Media president. "Mobile is influencing where to buy, what to buy and even how much people are spending. It's essential that retailers have as many integrated options for their shoppers as possible."
PlaceWise Media leverages the latest technologies to help retailers, shopping centers and brands effectively reach their target audience with relevant and timely product information, trends and promotions. Its mall-media network provides multi-platform digital marketing services to more than 300 shopping malls in 75 markets across North America, with more than 5 million total monthly visitors. PlaceWise Media also operates the location-based digital shopping companion, Shoptopia® (www.shoptopia.com), available to consumers nationwide. PlaceWise Media is based in Denver, Colorado. For more information, visit www.placewise.com.
About CBL & Associates Properties, Inc.:
CBL is one of the largest and most active owners and developers of malls and shopping centers in the United States. CBL owns, holds interests in or manages 160 properties, including 96 regional malls/open-air centers. The properties are located in 31 states and total 92.0 million square feet including 9.3 million square feet of non-owned shopping centers managed for third parties. Headquartered in Chattanooga, TN, CBL has regional offices in Boston (Waltham), MA, Dallas (Irving), TX, and St. Louis, MO. Additional information can be found at cblproperties.com
CBL & Associates Properties, Inc.
Barb Faucette, 423-490-8637
Vice President - Marketing
KEYWORDS: United States North America Colorado Tennessee
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