LIN Media Announces New Social Management System & Solution Developed by HYFN

LIN Media Announces New Social Management System & Solution Developed by HYFN

HYFN8TMleverages proprietary technology allowing marketers to listen, respond, and predict user behavior for better monetization

PROVIDENCE, R.I.--(BUSINESS WIRE)-- LIN Media LLC ("LIN Media") (NYS: LIN) , a local multimedia company, announced today HYFN's launch of HYFN8, a new social media management system and solution that utilizes cutting-edge proprietary technology to allow marketers to listen and react to online consumer behavior in real-time, giving them the intelligence and monetization tools to maximize social media ROI.

HYFN, a full-service digital agency that develops and implements award-winning mobile, social and web experiences for some of the world's largest brands, today launched HYFN8 at MediaPost's Social Insider Summit in Lake Tahoe, CA. LIN Media acquired a majority ownership investment in HYFN in April 2013.

"There is strong demand for a social media marketing solution that can generate timely and usable analytics, as well as real revenue for brands," said Robb Richter, LIN Media's Senior Vice President Digital. "HYFN8 is a product inspired by our mission to create groundbreaking, revenue-driving products."

Commenting on the product launch, Morgan Harris, Chief Executive Officer of HYFN, said: "HYFN8 is a system that is going to revolutionize the way marketers engage with audiences in the social environment. HYFN8 allows marketers to listen to conversations happening around their brand in real-time, ultimately allowing them to create hyper relevant advertising. The more a marketer uses HYFN8, the more intelligent the system becomes allowing it to make real-time recommendations on messaging and optimal times for that messaging to be the most effective. As a result, marketers will be able to better monetize their social media campaigns."

HYFN8 allows brands to manage their entire social presence in one consolidated dashboard, giving them the intelligence to turn every social interaction into an on-the-spot engagement opportunity. Through proprietary technology, HYFN8 provides custom social listening and profile management streams, post scheduling tools, a robust web-based social media and web application builder, and deep analytics to allow for superior engagement and monetization. The more a marketer uses the system, the smarter it becomes leveraging custom algorithms that hyper-target users based on when and with whom they are most likely to engage.

HYFN8 is fully integrated with Facebook's® Advertising API and taps into public content discussions through its real-time listening ability. The HYFN8 platform marries collected data, differentiating itself from other platforms and enabling it to recommend peak days and times that posts will be most effective for driving revenue opportunities.

HYFN is a member of Facebook's Preferred Marketing Developer program, which recognizes developers who have built value-added products in one or more of four qualification areas -- Pages, Ads, Apps and Insights. HYFN is one of a limited number of companies that have been awarded all four badges.

About HYFN

Founded in 2000 with offices in Los Angeles, California and New York, New York, HYFN is a collective force of strategic, creative, engineering and client service specialists that deliver results-driven campaigns for mid-size, Fortune 500 and global companies that want to reach and engage their target audiences wherever they are, on any device.

HYFN specializes in creating custom social, mobile and web applications, and is committed to meaningful engagement, partnering with business leaders to design and develop groundbreaking, cross-platform solutions to meet the ever-increasing demands of the diversified media landscape and evolving digital culture.

About LIN Media

LIN Media is a local multimedia company that operates or services 43 television stations and seven digital channels in 23 U.S. markets, and a diverse portfolio of websites, apps and mobile products that make it more convenient to access its unique and relevant content on multiple screens.

LIN Media's highly-rated television stations deliver important local news and community stories along with top-rated sports and entertainment programming to 10.5% of U.S. television homes. The Company's digital media operations focus on emerging media and interactive technologies that deliver performance-driven digital marketing solutions to some of the nation's most respected agencies and brands. LIN Media LLC trades on the NYSE under the symbol "LIN". The Company regularly uses its website as a key source of Company information and can be accessed at

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Courtney Guertin, 401-457-9501
Corporate Communications Manager

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