Why Is Ford Behind in Russia?


Ford began building Explorers in Russia earlier this year -- the first time the Explorer has ever been built outside of the United States. Photo credit: Ford Motor Co.

Ford's overhauled lineup of cars and trucks has been selling very well in many markets around the world. Ford's recent success here at home is no surprise, but the company is also gaining market share in Europe -- and in China, Ford's Focus has quickly become one of the huge country's best-selling cars.

But lately, Ford's formula for success isn't working so well in Russia. Russia's new-car market is still relatively small, but it's expected to grow big in coming years -- and Ford is hoping to be a key player when it does. In this video, Fool.com contributor John Rosevear looks at Ford's recent sales results from Russia -- and explains how things might play out for the Blue Oval in this huge emerging market.

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The article Why Is Ford Behind in Russia? originally appeared on Fool.com.

Fool contributor John Rosevear owns shares of Ford and General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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