LIN Media Announces LIN Mobile's New Premium Mobile Marketing Solution
LIN ONETMand SynergyMAPTMEmpower Continuity & Precise Measurement for Cross-Channel Campaigns Across Every Screen, Any Size
PROVIDENCE, R.I.--(BUSINESS WIRE)-- LIN Media LLC ("LIN Media") (NYS: LIN) , a local multimedia company, announced today the launch of LIN Mobile's new suite of end-to-end premium mobile marketing products.
LIN ONE is one of the first truly responsive mobile ad units to reach the marketplace that ensures seamless mobile integration between operating systems, screen sizes and publisher configurations to deliver an optimum user experience and monetization on every device. LIN ONE utilizes LIN Media's SynergyMAP, which is a proprietary web-based platform that handles every step in the campaign process from insertion orders to delivering real-time insights and actionable analytics throughout the campaign.
LIN ONE and SyngeryMAP were unveiled today during MediaPost's Mobile Insider Summit in Lake Tahoe, CA, where Kevin Wassong, CEO of LIN Mobile, is hosting a feature presentation entitled "The Naked Truth about Mobile," in response to the industry's need for more trust, simplicity, and scale in mobile advertising.
"LIN Mobile's suite of best-in-class mobile marketing solutions was developed in response to the challenges that mobile marketers face today, including inventory, creative, optimization and appropriate monetization," said Robb Richter, LIN Media's SVP Digital. "We are focused on developing innovative digital products that allow marketers to effectively market their products and services to an increasingly mobile-centric population by delivering targeted and localized media across all dominant screens and devices."
LIN ONE and SynergyMAP enable brands to truly become "mobile-first;" engaging consumers on the devices they use most frequently, with the intelligence required to effectively deliver unified brand messaging across screens. Leveraging the rich capabilities of HTML5, LIN ONE transitions seamlessly between operating systems and placement sizes to deliver an optimal user experience on every screen and every device. LIN ONE allows advertisers to launch integrated campaigns instantly, with a singular creative build and uninterrupted audience engagement to its target audience.
SynergyMAP was developed in response to the industry's need for scalable premium mobile inventory, precise measurement and real-time metrics and actionable insights to drive campaign performance and provide marketers the ability to cultivate user response faster than ever before. Based on each campaign's unique marketing goal, the technology maps scalable premium mobile inventory within contextually relevant content, providing unparalleled campaign precision, monetization and brand safety, fully managed and optimized through the SynergyMAP dashboard.
"Responsive design is the natural evolution of the Web, as it allows advertisers to speak natively in the language of consumers specific to the devices they use," said Wassong. "LIN ONE and SynergyMAP have innovative and diversified technology capabilities that are based on emerging trends and feedback from the marketplace. This new suite of products allows us to provide our clients and partners the most effective mobile marketing solutions that drive results."
About LIN Media
LIN Media is a local multimedia company that operates or services 43 television stations and seven digital channels in 23 U.S. markets, and a diverse portfolio of websites, apps and mobile products that make it more convenient to access its unique and relevant content on multiple screens.
LIN Media's highly-rated television stations deliver important local news and community stories along with top-rated sports and entertainment programming to 10.5% of U.S. television homes. The Company's digital media operations focus on emerging media and interactive technologies that deliver performance-driven digital marketing solutions to some of the nation's most respected agencies and brands. LIN Media LLC trades on the NYSE under the symbol "LIN". The Company regularly uses its website as a key source of Company information and can be accessed at www.linmedia.com.
About LIN Mobile
LIN Mobile, a LIN Media company, provides agencies and brands with powerful mobile solutions for reaching consumers nationwide. From platform technology to creative performance and analytics, LIN Mobile focuses on quality content, consumer feedback, and contextual targetability so advertisers can further reach their target markets. LIN Mobile aims to utilize LIN Media's expansive reach and strategic partnerships with leading media brands to create a comprehensive platform for mobile marketing that is national in scope, hyper-local, driven by data, and infinitely scalable.
Courtney Guertin, 401-457-9501
Corporate Communications Manager
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