Duracell® Introduces Quantum™ the World's Most Advanced Alkaline Battery with One Million Battery Do


Duracell®Introduces Quantumthe World's Most Advanced Alkaline Battery with One Million Battery Donation to First Responders across North America

Grammy Award-winning Country Music Star, Tim McGraw, joins Duracell to spotlight first responder stories of bravery with 'Quantum Heroes' Video Series

BETHEL, Conn.--(BUSINESS WIRE)-- Duracell® today announced the launch of Duracell Quantum, the world's most advanced alkaline battery with unbeatable, long-lasting power, and its biggest innovation since CopperTop. With its revolutionary Hi-Density Core™ and proprietary PowerCheck™ power indicator, the distinctively red and copper Duracell Quantum has been engineered to deliver the performance consumers demand.

Country music star Tim McGraw, center, hands off new Duracell Quantum batteries to the FDNY to kick ...
Country music star Tim McGraw, center, hands off new Duracell Quantum batteries to the FDNY to kick ...

Country music star Tim McGraw, center, hands off new Duracell Quantum batteries to the FDNY to kick off Duracell's donation of one million of its most powerful batteries to first responders at an FDNY firehouse in New York, Thursday, Aug. 15, 2013. (Diane Bondareff/Invision for Duracell)

To celebrate the launch of Duracell Quantum, Duracell is donating one million Quantum batteries to first responders across North America. Duracell recognizes that the heroes who protect our families and communities need these batteries to power their critical devices. This donation ensures that they are equipped with the most advanced battery in the world.

"Our top priority is delivering the very best in battery technology for consumers. We're also keenly aware that first responders need and use batteries in devices that keep them safe in their work to protect our communities," said Volker Kuhn, general manager for Duracell North America. That's why Duracell is committing to put Quantum in the hands of first responders nationwide."

Duracell announced the million battery donation today with award-winning entertainer, Tim McGraw, who hosts the new Quantum Heroes video series and joined today's launch event in New York City with the FDNY and the FDNY Foundation. Supporting first responders hits close to home for McGraw who was born and raised in Louisiana. Following Hurricane Katrina, he and his wife mobilized to help with recovery efforts by offering relief items to those affected by the storm.

"As a touring musician, I've had the opportunity to meet a lot of first responders across our country, the brave guys and girls who show incredible bravery in the face of natural disasters and other emergency situations," said McGraw. "I'm joining with Duracell Quantum to recognize the amazing work of these unassuming heroes. I was able to spend some time with the first responders from the Quantum Heroes video series, and I walked away truly inspired."

The Quantum Heroes video series shares previously untold stories of bravery, heroism and sacrifice of first responders. The first video debuted today in New York City. "Quantum Heroes: FDNY Superstorm Sandy" features the tireless efforts of FDNY Firefighters from Engine Company 268 and Ladder Company 137 in Rockaway, Queens in the wake of the storm, which engulfed an entire neighborhood in flames.

New York City Fire Commissioner, Salvatore J. Cassano, said at the screening event, "Superstorm Sandy put every FDNY member to the test, requiring countless acts of true heroism and bravery. The Department is tremendously honored Duracell has chosen to tell one of the many incredible stories from that terrible night for their Quantum Heroes video series."

The videos can be viewed on YouTube.com/Duracell. Consumers can also visit www.facebook/duracell and www.twitter.com/duracell to share personal first responder stories using #MyQuantumHero, which is supported by a new national TV spot.

To direct the one million Duracell Quantum battery donation to the most needy first responder units, Duracell is working with national and local fire, EMT and law enforcement organizations, including FEMA and the Canadian Volunteer Fire Services Association (CVFSA). These first responder units will use the batteries to power their life-saving equipment, such as breathing apparatuses, flashlights, carbon monoxide (CO), radiation and gas meters, as well as for community outreach around safety.

A "Quantum Leap" in Battery Power

Duracell Quantum, the world's most advanced alkaline battery with unbeatable long-lasting power was engineered from the ground up to offer consumers a premium alkaline battery. No alkaline battery lasts longer.

Duracell Quantum's Hi-Density core allows the Duracell Quantum battery to pack in more power than ever before.

Duracell Quantum is the only battery with PowerCheck - a power indicator on the cell, as well as DURALOCK Power Preserve technology, which preserves power for up to 10 years in storage.

Duracell Quantum, is engineered to work efficiently across all battery-operated devices in a household, whether it is low-drain (remote controls or clocks) or high-drain (e.g. camera flash or gaming controls).

Duracell Quantum is available now in AA and AAA cell sizes at mass merchandisers, drug and hardware stores nationwide.


Regular Packs (AA2/AAA2)



Regular Packs (AA4/AAA4)



Regular Packs (AA6/AAA6)



Saver Packs (AA8/AAA8)



Value Pack (AA12/AAA12)



Value Packs (AA16/AAA16)



Mega Packs (AA20/AAA20)



For more information visit Duracell.com.

About Duracell
Part of the Procter & Gamble Company (NYS: PG) , Duracell has been powering people around the world for more than 50 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world's leading manufacturer of high-performance alkaline batteries, Duracell also innovates in renewable power and wireless charging technologies to help consumers live life without limits. Visit www.duracell.com for more information; follow us on Twitter.com/Duracell and like us on Facebook.com/Duracell.

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About the FDNY/FDNY Foundation
As first responders to fires, public safety and medical emergencies, disasters and terrorist acts, FDNY protects the lives and property of New York City residents and visitors. The Department advances public safety through its fire prevention, investigation and education programs. The timely delivery of these services enables the FDNY to make significant contributions to the safety of New York City and homeland security efforts.

The FDNY Foundation is the official not-for-profit of the FDNY established to promote Fire Safety in New York City and the professional development, training, and education of members of the FDNY.

About Tim McGraw
Since the release of his debut album in 1993, McGraw has sold over 40 million albums, won three GRAMMY's, 15 ACM Awards, 12 CMA Awards and 10 AMA's, while simultaneously maintaining a parallel career as a successful actor in such films as the Oscar nominated The Blind Side, Country Strong, and Friday Night Lights—as well as hosting Saturday Night Live, a rare honor for a singer in any genre. Nielsen-BDS recently certified McGraw as the most-played Country artist of the past 20 years (1992-2012) with more than 10 million spins detected and Mediabase recognized him as the most-played Country artist in the history of their tracking service.


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