Aetna Invites Families to Enjoy Their "Healthy" at The New Haven Open at Yale

Business Wirevia The Motley Fool
Updated

Aetna Invites Families to Enjoy Their "Healthy" at The New Haven Open at Yale

-- Kids and adults can join the fun through Aetna Kids Day and the Aetna FitZone --

HARTFORD, Conn.--(BUSINESS WIRE)-- Aetna (NYSE: AET) will serve as a Cornerstone Sponsor for the third consecutive year for The New Haven Open at Yale presented by First Niagara. The New Haven Open at Yale is a Women's Tennis Association (WTA) event that is part of the Emirates Airline US Open Series and will be held August 16-24, 2013 at the Connecticut Tennis Center.


During the first session of the New Haven Open on Sunday, August 18, kids can join WTA professionals for Aetna Kids Day. Tickets start at just $12 and include admission to all New Haven Open matches on that day as well. This fun-filled day will include:

  • Free tennis clinic for kids of all ages (10-11:30 a.m.).

  • The opening of the Aetna FitZone, which will feature interactive fitness stations, a fast serve contest, games and prizes (11 a.m.).

  • A Q&A hosted by Wayne Bryan, accomplished tennis instructor and father of the "Bryan Brothers," the top-ranked and record-setting men's doubles partners (11:45 a.m.-12:30 p.m.).

  • WTA player autograph sessions (2-4 p.m.).

  • Free Aetna goody bags for the first 1,000 kids to arrive, starting at 10 a.m.

The Aetna FitZone will also be available to all fans throughout the tournament. In addition to the activities at the Aetna FitZone, fans will also have the opportunity to answer the question "what's your healthy?" and be featured on www.whatsyourhealthy.com.

"What's your healthy?" is Aetna's national, integrated marketing and advertising campaign and interactive website, www.whatsyourhealthy.com, where consumers can share their personal "healthy." Fans who visit the Aetna Sponsor Booth can get their photo taken using their smartphone to create a digital "healthy tile" that describes how and why they stay healthy. These healthy tiles will be displayed on the website and can also be shared easily through social media sites. Media personality Angie Greenup will also interview fans about their "healthy" for videos that will be featured on the website.

"We are asking people to share their unique definition of being healthy, and playing tennis is obviously a great way that kids and adults can have fun and help to improve their health at the same time," said Floyd W. Green, III, vice president and head of Community Relations and Urban Marketing for Aetna. "We are thrilled to once again be part of an event that has such a strong, positive presence here in Connecticut and supports the idea of helping people stay healthy."

Aetna will also host the "what's your healthy? - Finding My Balance" luncheon on Monday, August 19. The event will feature discussions on women in athletics living a well-rounded healthy life from top-notch panelists including coaches, athletes, and professionals in their respective fields. More than 140 high school female athletes from across Connecticut will have the opportunity to speak with panelists on topics that relate to women's athletics, nutrition, and overall personal wellness.

"We are delighted to have Aetna as a Cornerstone Sponsor again this year," said Tournament Director Anne Worcester. "They are engaging our fans in active, healthy and fun ways through their sponsorship of Aetna Kids Day, the activities that will be held in the Aetna FitZone throughout the event, and the 'what's your healthy? - Finding My Balance' luncheon."

About New Haven Open at Yale presented by First Niagara
New Haven Open at Yale presented by First Niagara has always been much more than a tennis tournament; it is a leading example of leveraging a large-scale international sporting event to generate $26 million in regional economic impact and to build community pride, spirit and engagement, especially among youth. This year's player field features five of the top 10 players in the world including two former Wimbledon Champions - Marion Bartoli (2013) and Petra Kvitova (2011). The women's-only WTA event is part of the Emirates Airline US Open Series and will be held August 16-24, 2013 at the Connecticut Tennis Center at Yale. The New Haven Open is prominently featured domestically on ESPN2 and Tennis Channel and also broadcast around the world. For more information about the tournament and tickets, visit www.newhavenopen.com or call 1-855-464-8366.

About Aetna
Aetna is one of the nation's leading diversified health care benefits companies, serving an estimated 44 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities, Medicaid health care management services, workers' compensation administrative services and health information technology products and services. Aetna's customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see www.aetna.com.

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Media Contact:
Aetna
Ethan Slavin, 860-273-6095
slavine@aetna.com

KEYWORDS: United States North America Connecticut

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