Unprecedented Social Media Activity Set for SummerSlam®

Unprecedented Social Media Activity Set for SummerSlam^®

STAMFORD, Conn.--(BUSINESS WIRE)-- WWE today announced its digital and social media initiatives during SummerSlam Week, providing fans with 24/7 event coverage and exclusive content like never before. SummerSlam will be broadcast live on pay-per-view this Sunday, August 18 at 8 p.m. ET from Staples Center in Los Angeles, CA.

WWE's SummerSlam Social Hub (Photo: Business Wire)

SummerSlam's digital initiatives include:

WWE.COM SOCIAL HUB

WWE will launch an all new Social Hub on WWE.com, which includes unique sections for Photos, Fan Activity, Featured Chats and Superstar Buzz. The Photo Universe will host up-to-the-minute photos of SummerSlam Week showcasing fan and Superstars photos; the Fan Activity section will allow users to exclusively select their social activity views; the Featured Chats section will list existing live chats and allow fans to post information from their social networks, and the Superstar Buzz section will keep fans up-to-date with news on their favorite Superstars or Divas.

PAY-PER-VIEW NOW AVAILABLE GLOBALLY ON MOBILE, XBOX, SONY PLAYSTATION 3 AND SAMSUNG TV's

WWE is streaming SummerSlam across all Apple, Android and Windows 8 devices and Kindle Fire tablets. The pay-per-view will also be available on Xbox consoles and Samsung Smart TVs, inside "Xbox Live" and the Samsung "Smart Hub," and, for the first time on Sony PS3 as part of the Sony Entertainment Network.

SUMMERSLAM KICKOFF SHOW

WWE will host a live 60-minute SummerSlam Kickoff showon Sunday, August 18 starting at 7 p.m. ET. In addition to airing prior to the pay-per-view broadcast, the show will be simulcast freeon YouTube, WWE.com, WWE app, Facebook and Yahoo! The broadcast will feature an in-arena panel and a backstage reporter as well as Kickoff Interactive, a live WWE Twitter ticker where fans can contact hosts via social media.

CELEBRITY SOCIAL MEDIA AMBASSADORS

This year, a wide-range of digitally savvy celebrities and athletes are serving as official SummerSlam Week social media ambassadors, tweeting from SummerSlam Axxess, Superstars for Hope party, Be a STAR anti-bullying rallies and at SummerSlam. Celebrities include Pink, Piers Morgan, Kelly Osbourne, Zendaya Coleman, Anthony Anderson, Omar Epps, Corbin Bleu, Jenny McCarthy, Jon Secada, Katie Couric, Maria Menounos, David Hasselhoff and Bret Michaels.

SUMMERSLAM THROUGH THE EYES OF A SUPERSTAR WITH GOOGLE GLASS

WWE will utilize Google Glass at SummerSlam to give fans a unique look at what it's like to be a WWE Superstar. The exclusive interactive tool will be used by WWE Superstar The Miz, as he attends Axxess sessions and SummerSlam Week events. The Miz will also snap photos via the headgear and publish them on WWE's new Social Hub.

SOCIAL MEDIA "HOSPITALITY" COMMAND CENTER OPEN 24/7

WWE will host and monitor an online "Hospitality Center" throughout SummerSlam Week, offering real-time support and answering all event-related fan questions that are sent via Twitter to the handle @SummerSlam. WWE will also provide information including arena maps, event schedules, weather alerts and up-to-date ticket information.

'PIN IT TO WIN IT' WITH WWE ON PINTEREST

WWE will conduct its first-ever contest on Pinterest with a "Pin it to Win it" game. Fans that follow WWE on Pinterest can re-pin photos from summer-themed pinboards to receive various prizes.

HIDE-AND-TWEET CONTESTS TO GIVE AWAY LAST-MINUTE TICKETS

WWE will host two interactive "Hide and Tweet" contests in the Los Angeles area, giving fans the opportunity to win pairs of tickets to the sold out SummerSlam pay-per-view event. Fans can follow @SummerSlam and @WWE to find clues revealing the whereabouts of the tickets. The first contest will take place on Thursday, August 15, and the second will take place on Friday, August 16.

OFFICIAL SUMMERSLAM-WEEK HASHTAGS/HANDLES

#SummerSlam - Official all-purpose SummerSlam Week hashtag

@SummerSlam - Official Twitter handle

#AXXESS - Official SummerSlam Axxess hashtag

#STARS4HOPE -Official Superstars for Hope party hashtag

About WWE

WWE, a publicly traded company (NYS: WWE) , is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

Additional information on WWE (NYS: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television and pay-per-view programming distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company's brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business; risks relating to increasing content production for distribution on various platforms, including the potential creation of a WWE Network; risks relating to our computer systems and online operations; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.

Photos/Multimedia Gallery Available:http://www.businesswire.com/multimedia/home/20130814005767/en/

WWE
Media:
Matthew Altman, 203-352-1177
Matthew.Altman@wwecorp.com
or
Investor:
Michael Weitz, 203-352-8642
Michael.Weitz@wwecorp.com

KEYWORDS: United States North America California Connecticut

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