Campus Crest Welcomes New Brand Concept, evo, to Its Family of Brands
Campus Crest Welcomes New Brand Concept, evo, to Its Family of Brands
CHARLOTTE, N.C.--(BUSINESS WIRE)-- Campus Crest Communities, Inc. (NYS: CCG) announced the addition of a new brand to strengthen its product offering and growing family of brands. evoTM is an upscale urban student housing concept designed to target mature undergrads and grad students.
evo elevates Campus Crest's multi-brand strategy by adding a high-end, urban brand to its brand family. Campus Crest will develop dynamic, sophisticated student housing properties in urban settings, and will open its first two evo properties in the Fall of 2014. The Grove at Cira Centre South in Philadelphia will be renamed evo at Cira Centre South. evo at Cira Centre South will be the tallest student housing property in the country with 33 stories and 850 beds. evo Montreal is the Company's first entrance into the international market and will feature 1000+ beds. evo properties will also feature a full complement of amenities including state of the art study lounges, fitness centers and well-appointed apartment suites. evo comes from the Company's mission to evolve student housing, and allows Campus Crest to grow its grad student base in addition to servicing undergrad students.
"We are the pioneers of the hospitality brand model in the student housing industry, and the evo brand is a natural complement to our existing portfolio. The brand solidifies our commitment to evolve student living in urban markets by providing an unmatched living experience with state-of-the-art amenities and conveniences," said Ted W. Rollins, co-Founder and CEO of Campus Crest Communities.
evo will be joining Campus Crest's brand portfolio that consists of The Grove and Copper Beech. The Grove is Campus Crest's garden-style brand of lifestyle-driven student housing communities, located across the U.S. The Grove communities embrace a flat rate concept with an active residence life that has proven to be very attractive to college students and parents. Copper Beech is the Company's townhome community brand, focused on delivering value to upper classman and graduate students looking for a more residential feel and freedom in their college experience. Each Copper Beech community typically features the largest units in the market with one, two, three, and four bedroom townhomes. The Company's vertically integrated platform, solid operating strategy, and exceptional talent base will continue to propel all three brands forward.
About Campus Crest Communities, Inc.
Campus Crest Communities, Inc. is a leading developer, builder, owner and manager of high-quality student housing properties located close to college campuses in targeted markets. It has ownership interests in 86 student housing properties and over 45,205 beds across the United States, of which 72 are operating and 14 are development or redevelopment properties. The Company is an equity REIT that differentiates itself through its vertical integration and consistent branding across the portfolio through three unique brands targeting different segments of the college student population. The Grove® brand offers more traditional apartment floor plans and focuses on customer service, privacy, on-site amenities and a proprietary residence life program. The Copper Beech brand and townhome product offers more residential-type living to students looking for a larger floor plan with a front door and back porch. The evo brand provides urban students with a luxury student housing option with all the conveniences of city living. Additional information can be found on the Company's website at http://www.campuscrest.com.
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Campus Crest Communities, Inc.
Thomas Nielsen, 704-496-2571
KEYWORDS: United States North America North Carolina
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