Pollo Tropical® Opened its 100th Company-Owned Location, Sets Sights on Continued Growth
Pollo Tropical® Opened its 100thCompany-Owned Location, Sets Sights on Continued Growth
MIAMI--(BUSINESS WIRE)-- Pollo Tropical® - the unique, Miami-based fast-casual restaurant chain famous for its flame-grilled chicken and other fresh Caribbean favorites, has opened its 100th company-owned location in Atlanta, Georgia today and is set on a path of expansion in Florida, Georgia, Tennessee and Texas.
According to Tim Taft, Chief Executive Officer of Fiesta Restaurant Group, Inc., the parent company of Pollo Tropical, the brand possesses all of the right ingredients for growth in new and existing markets.
"Pollo Tropical is one of the most admired restaurant concepts in the industry, and one of the most desired in the marketplace," said Mr. Taft. "As we open our 100th company-owned location, the further expansion of the Pollo Tropical brand is just as much about making its unique concept more accessible in new markets as it is about making it more convenient in existing markets."
Pollo Tropical opened its first restaurant in Miami, appealing to the varied cultures of the South Florida community. The brand has evolved and broadened its offerings from its signature marinated flame-grilled chicken to include grilled shrimp and ribs, roast pork, unique and fresh side dishes, and convenient handheld wraps and sandwiches. Pollo Tropical refined its concept and elevated its approach to be poised for a more general market expansion, and it has quickly been embraced and celebrated in its new trade areas.
According to Pollo Tropical Chief Operating Officer Danny Meisenheimer, the success and growth of Pollo Tropical in recent years has been among the best in the restaurant industry. While other brands were just surviving tough economic times, Pollo Tropical was thriving.
"The success of Pollo Tropical is attributable to its unique menu variety, passionate operating culture and an unparalleled price value that is regarded as the benchmark among today's fast-casual restaurant concepts," said Meisenheimer.
About Pollo Tropical
Pollo Tropical, a subsidiary of Fiesta Restaurant Group®, owns and operates 100 locations in the United States (Florida, Georgia and Tennessee) plus four licensed restaurants located on college campuses in Florida. The company has 35 international franchised locations in Puerto Rico, the Bahamas, Costa Rica, Dominican Republic, Ecuador, Honduras, India, Panama, Trinidad & Tobago, and Venezuela and has development agreements in place for additional franchised restaurants in those areas. Pollo also has development agreements in place for future franchised restaurants in Aruba, Bonaire, Curacao, and Guatemala. The first Pollo Tropical restaurant opened in 1988 in Miami, Florida. The unique restaurant concept is known for its fresh, never frozen, open flame grilled chicken, marinated in a proprietary blend of tropical fruit juices and spices, as well as authentic made-from-scratch side dishes. For more information on Pollo Tropical, including menu items and nutritional information as well as information about international franchising, visit Pollo's website at www.pollotropical.com.
About Fiesta Restaurant Group, Inc.
Fiesta Restaurant Group, Inc. owns and operates the Pollo Tropical and Taco Cabana®restaurant brands. Fiesta's brands specialize in the operation of fast-casual, ethnic restaurants that offer distinct and unique flavors with broad appeal at a compelling value. Both brands feature made-from-scratch cooking, fresh salsa bars, and drive-thru service and catering. Fiesta common stock is traded on the NASDAQ Global Select Market under the symbol "FRGI". For more information about Fiesta Restaurant Group, Inc., visit the company's website at www.frgi.com.
For Pollo Tropical
Jack Wolfe, 786-326-6763
jack@impactmiami.com
or
Ashley Wojnar, 786-218-6969
awojnar@pollotropical.com
KEYWORDS: United States North America Florida Georgia
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